#Japan #Tokyo #AFEELA #Itooki #Sony Honda

Itooki's Collaboration with Sony Honda Mobility for AFEELA

Itooki Co., Ltd. has recently announced its participation as a co-creation partner in the mobility brand AFEELA, which is being developed in collaboration with Sony Honda Mobility. As the automotive industry evolves, this partnership aims to enhance the in-car environment and experience for users. The collaboration was unveiled at CES 2026 in Las Vegas, where the pre-production model of AFEELA 1 and the AFEELA Prototype 2026 were showcased.

The automotive world has been experiencing significant transformations in recent years, driven by advancements in digital technology and shifting lifestyles. This shift has prompted a re-evaluation of how time spent in transit can be more valuable. Itooki's commitment to designing workplaces that enhance creativity and productivity extends beyond traditional office settings, adapting to diverse environments such as homes and other third spaces. This approach aligns perfectly with the vision of reimagining mobility as not just a means of transportation but as new interactive spaces that foster engagement and relaxation.

Collaboration Background

Itooki has long stood by the principle of "Designing the Work of Tomorrow," focusing on creating environments that elevate human creativity and productivity. The decision to collaborate with Sony Honda Mobility emanates from a mutual interest in exploring the possibilities of making mobility a different kind of space, going beyond the mere act of moving between locations. By combining their expertise, both companies are investigating how aspects like posture, lighting, and acoustic environment within vehicles can significantly impact user focus, relaxation, and communication.

During the CES 2026 event, a message from Kazuyoshi Nagao, Itooki's Executive Officer for Product Development, was released. In his address, he highlighted the company’s century-long expertise in ergonomics and space design, emphasizing how the AFEELA vehicles could evolve into creative hubs that enhance lifestyle and productivity. Nagao remarked on the excitement surrounding this initiative, reflecting the broader challenge of re-conceptualizing mobility not just as a travel method, but as a rich environment that improves quality of life.

Vision for the Future

Looking ahead, Itooki is committed to enriching both work and living spaces based on the insights gained from this collaboration. The company plans to integrate the findings into future product and service developments as well as spatial proposals. More detailed information about the project and its outcomes will be shared in due course as they become available.

The optimism surrounding the partnership with Sony Honda Mobility is palpable. By pursuing excellence in design philosophy and user-friendly interfaces, Itooki and Sony Honda are envisioning limitless possibilities for mobility enriched as a “Creative Entertainment Space.”

CES 2026 Highlights

Interested parties are invited to visit the Sony Honda Mobility booth at CES 2026, scheduled to take place from January 6 to January 9, 2026, at the Las Vegas Convention Center, Central Hall, booth #20800. Registration through the official CES website is required for entry.

For further details on Itooki and this collaboration, refer to the official links provided by both companies, including insights into their future endeavors in transforming mobility, workspace design, and enhancing user experiences in ways previously unimagined. Videos and other media will showcase this partnership's dedication to innovation and excellence in the mobility field, signaling excitement for the future of how we interact with our environments and between ourselves while in transit.

For additional information, visit Sony Honda Mobility and Itooki.