#Japan #Tokyo #FamilyMart #Kotaro Yoshida #Super Mochiri Bread

New TV Commercial: ‘Super Mochiri Bread’

FamilyMart is all set to revolutionize the bread world with its newest line, the 'Super Mochiri Bread,' launching on April 7, 2026. This exciting campaign features the talented Kotaro Yoshida and the charming Rika Yagi, who bring a delightful twist to the concept of bread through their comedic performance in a new TV commercial.

A Whimsical Take on Bread

The commercial opens with Yoshida, who humorously voices the bread, capturing the essence of its newly developed texture. As he enthusiastically showcases the bread’s “super chewy” qualities, Yagi’s expressions shift from skepticism to sheer delight as she takes a bite. Her reaction, “So really chewy and tasty!” highlights the exciting innovation that FamilyMart has put into these new products. Yoshida's playfulness and Yagi's charming responses create a captivating dynamic that engages viewers.

TV Commercial Details

• - Release Date: April 7, 2026
• - Starring: Kotaro Yoshida, Rika Yagi
• - Broadcast Area: Nationwide, excluding certain regions
• - Video Link: Watch here

Behind the Scenes

Filming of the commercial took place against a clear blue sky, adding a lively vibe to the scenes. Yoshida’s improvisational talent shone through as he portrayed the bread, exclaiming, “Eat more, eat more!,” bringing laughter to the set. Yagi, on her part, showcased her genuine reactions to the bread’s soft, chewy texture, effectively bridging the connection between the product and the audience.

Childhood Reminiscing

As a fun addition to the campaign, both Yoshida and Yagi shared nostalgic photos from their childhoods, likening them to the new 'Super Mochiri Bread.' When asked to describe their photos, Yoshida reflected on a poignant moment with his father, while Yagi recalled being a large baby. Their banter continued as they compared their childhood images to the bread textures, illustrating their growing personalities.

Testing the New Flavors

The new product lineup includes three unique items: the ‘Super Mochiri Caramel Donut’ priced at 165 yen, the ‘Super Mochiri Whipped Anpan’ for 147 yen, and the ‘Super Mochiri Pizza Bread’ costing 184 yen. Each item promises a delightful experience, with the donut filled with rich caramel cream, the anpan featuring Hokkaido red bean paste and whipped cream, and the pizza bread blending classic flavors with a chewy texture. Both stars expressed their favorites, showcasing their sincerity and appreciation for the new creations.

Final Thoughts

As FamilyMart celebrates its 45th anniversary, this innovative approach to bakery products exemplifies its commitment to quality and creativity. The 'Super Mochiri Bread' series aims to elevate the consumer experience and brings a fresh sense of enjoyment to each bite. With engaging commercials and delightful products, FamilyMart continues to adapt and thrive as a beloved convenience brand in Japan.

Join the Campaign!

To celebrate the launch, FamilyMart is offering special promotions and campaigns where consumers can enjoy discounts and giveaways. Keep a lookout for these exciting offerings as you try out the new ‘Super Mochiri Bread’!
FamilyMart remains devoted to providing quality service and products that enrich the daily lives of families across Japan.