#Advertising Solutions #Privacy First #Ogury One

Ogury Unveils Ogury One: A Cutting-Edge Advertising Platform

In an age where digital advertising is becoming increasingly complicated due to declining addressability across the internet, Ogury has taken a significant step forward. The company officially introduced Ogury One, a new client-oriented platform intended to reshape how brands and agencies approach advertising. As concerns over data privacy escalate, Ogury's primary mission remains to deliver scalable, privacy-safe advertising solutions that respond effectively to the challenges of signal loss.

Ogury, known for its exclusive data-driven advertising solutions, has developed the Personified Advertising technology at the core of Ogury One. This method focuses not on individual tracking but rather on targeting personas—anonymized groups sharing similar attributes and interests. This innovative approach allows advertisers to harness the rich, zero-party data collected through extensive surveys, complemented by billions of data points that refine AI-targeting capabilities. As a result, advertisers can achieve optimal performance without compromising user privacy, allowing for a robust and effective ad strategy that works seamlessly, even without traditional identifiers.

Features of Ogury One

One of the standout features of Ogury One is its AI-powered Persona Builder, which translates campaign briefs from simple text or keywords into clear lists of relevant personas. This capability not only streamlines the planning process but also empowers brands to launch campaigns that resonate with their target audiences more effectively.

Furthermore, Ogury One provides advertisers with:

• - Intelligent Planning: The platform unlocks various strategies to maximize the potential of persona-based targeting. Users can combine turnkey personas to create custom audiences, and they benefit from detailed insights, including demographic specifics and user activity insights.
• - Effortless Activation: Campaign setup and optimization are simplified through an intuitive dashboard that requires minimal technical knowledge, ensuring that brands can start engaging their audiences immediately.
• - Comprehensive Reporting: Real-time analytics for campaign performance monitoring and adjustments are readily accessible within the platform, facilitating data-driven decision-making.

Transforming the Advertising Landscape

According to Stephane Dupayage, Chief Product Officer at Ogury,