TCL Ignites the Future of Display Technology and AI Innovations at IFA 2025

TCL ignites the future of display technology and AI innovations at IFA 2025

TCL, a global leader in consumer electronics, showcased its latest innovations at IFA 2025 under the motto "Inspire Greatness." The exhibition featured advanced audiovisual displays, AI-powered home appliances, and the global debut of the TCL NXTHOME™, aiming to elevate everyday life through stylish design and innovative experiences.

At the heart of TCL's presentation was the flagship 2025 C9K Premium QD-Mini LED TV. This impressive display integrates CrystalGlow WHVA panel technology with a virtually borderless design and advanced QLED features, enriched by premium audio from Bang & Olufsen. The outcome is an immersive viewing experience that brings the excitement of live sports into any living room.

Since launching the world's first QD-Mini LED TV in 2019, TCL continues to push boundaries in display technologies. The QD-Mini LED technology combines precision Mini LED backlighting with industry-leading QLED technology. This advancement not only enhances contrast and color gamut comparable to OLED but also offers superior peak brightness and longevity, along with reduced energy consumption, especially in ultra-large TV models, making it eco-friendlier.

TCL also expanded its QD-Mini LED technology to ultra-wide monitors, such as the 57R94 Dual 4K, enhancing gaming and multitasking capabilities. On the audio front, TCL introduced the Z100 Free Sound wireless speaker, which, in conjunction with TCL TVs supporting Dolby Atmos FlexConnect, allows users to enjoy tremendous home theater experiences with flexible speaker placements.

In terms of smart living, TCL's product lineup at IFA 2025 centered around human-centric AI, powered by Eagle Lab's Turing platform, ensuring smarter and personalized interactions with various products including TVs, air conditioners, refrigerators, and washing machines.

The TCL FreshIN 3.0 air conditioner includes AI Health and Voice Control, offering cleaner air through its QuadruPuri filtration system. Meanwhile, the T-Fresh technology in TCL's flexible built-in refrigerator maintains hygienic conditions for food and quick access to snacks during game intervals. The SuperDrum washer and dryer combo, equipped with smart Wi-Fi connectivity, enables remote operation while the Auto Dose feature calibrates the perfect amount of detergent.

On the mobile side, the new TCL NXTPAPER 60 Ultra boasts NXTPAPER 4.0 technology and a 7.2-inch natural light display for enhanced eye comfort, while the NXTPAPER 11 Plus tablet caters to similar user needs in a larger format with embedded AI features for elevated productivity.

A standout feature from TCL was the TCL AiMe, the world's first modular AI companion robot. Debuting in Europe, this interactive AI represents a new age of companion technology, delivering fun and social engagement while assisting users in their daily lives.

TCL also highlighted its global partnership with the Olympic Games at IFA 2025, creating an interactive winter Olympics zone that featured mascots adored by the crowd, fostering a spirited atmosphere ahead of the Milano Cortina 2026 Games.

A crowning achievement was the global unveiling of TCL NXTHOME™, designed to redefine modern living through innovative smart home solutions, high-end home appliances, and premium collaborations with partners like Bang & Olufsen, Roche Bobois, and Chris Lefteri Design.

From kitchen fresh products to artistic living room aesthetics, TCL NXTHOME™ blends technology with art, promoting an enriched lifestyle across various settings.

Sustainability was also a key theme, with TCL showcasing its commitment to eco-friendly innovations, including the TCL SunPower Home Energy Solutions, which integrates solar panels, batteries, and more into an intelligent power management system. Additionally, the introduction of TCL ECORA™, a pioneering sustainable material made from recycled porcelain, reinforces TCL's dedication to minimizing environmental impact through innovative design and production methods.

TCL’s portfolio presented at IFA 2025 exemplifies how cutting-edge innovations can elevate sports and entertainment viewing experiences both at home and beyond. The company remains a pivotal figure in the consumer electronics landscape, continually working towards enriching lives across over 160 markets worldwide with its diverse range of products.