#Japan #Innovation #Shinjuku #Cross Marketing #Interview Techniques

Unveiling the Science of Interview Techniques for Innovation

In the realm of market research, effective innovation requires a deep understanding of latent consumer needs. On July 3rd, 2025, Cross Marketing, led by CEO Mikihira Igarashi, will host an enlightening seminar that introduces revolutionary interview techniques rooted in scientific analysis. Despite the common skepticism surrounding interview surveys, our methods challenge these preconceptions by demonstrating that traditional approaches often lead to superficial responses and conceivably flawed data due to participants' tendency to offer socially acceptable answers.

The Power of Listening in Interviews

Our newly developed theoretical framework highlights the significance of a listening-oriented interview style. Rather than pushing for deeper, often uncomfortable answers through aggressive questioning, this method encourages participants to share their genuine thoughts and experiences related to their daily lives. By practicing active listening, researchers can garner insights that reveal underlying motivations and behaviors, effectively translating these into actionable business strategies for product development and innovation.

Why This Seminar is Essential

This seminar is tailored for:
1. Professionals engaged in innovative product development or new business initiatives.
2. Individuals interested in methodologies such as Blue Ocean Strategy and Job Theory.
3. Those who harbor doubts regarding traditional interview methods.
4. Beginners in interview research looking for effective practices.

Event Details

• - Title: Scientific Analysis of Interview Discourse Revolution
• - Date: Thursday, July 3, 2025
• - Time: 14:00-15:30 JST
• - Format: Online Seminar via Zoom (pre-registration required)
• - Cost: Free
• - Registration Link: Cross Marketing Seminar

Participants are encouraged to register beforehand to receive the viewing link a day prior to the seminar. It's pertinent to note that attendance from competing companies may be restricted.

Moving Forward with Marketing Innovation

At Cross Marketing, we continuously strive to integrate diverse methodologies in our marketing solutions. Our commitment remains steadfast: to serve as your marketing partner by providing tailored research approaches that align with customer needs.

Company Overview

• - Name: Cross Marketing, Inc.
• - Headquarters: 24th Floor, Tokyo Opera City Tower, 3-20-2 Nishishinjuku, Shinjuku, Tokyo, Japan
• - Established: April 1, 2003
• - Representative: Mikihira Igarashi, CEO
• - Services: Marketing research and consulting related to marketing analysis.

For further inquiries about this seminar, please reach out to the Cross Marketing Seminar Office via email at seminar@cm-group.co.jp. Join us and revolutionize your understanding of consumer interviews today!