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The 2025 CEW Beauty Awards: A Showcase of Excellence

On November 11, 2025, the CEW Beauty Awards celebrated a year of achievements in the beauty industry, recognizing the most innovative products and impactful brands. The event, held in New York City, gathered key figures from the beauty community including executives, founders, suppliers, and influencers, all dedicated to uplifting women in the industry through excellence and creativity.

The CEW Beauty Awards, regarded as the industry's premier event, serves as a benchmark for product innovation, brand influence, and leadership. This year, thirty-seven winners were selected from over 270 candidates in various categories such as skincare, makeup, fragrance, and haircare. Each honoree demonstrated a commitment to redefining industry standards and showcased the forward-thinking spirit of the beauty community.

Carlotta Jacobson, President of CEW, emphasized the importance of this occasion: "This is so much more than an awards ceremony. The CEW Beauty Awards are an opportunity for the industry to gather and celebrate the very best of what we do. The room is buzzing and electric. Together, we connect as a community and applaud those who are setting new standards, driving innovation, and embodying the shared values of CEW members."

The 2025 CEW Beauty Awards highlighted a diversity of winners:

• - Bath & Body: CeraVe's Intensive Moisturizing Lotion earned the top honor for body moisturizers, while Dove's Deep Moisture Body Wash emerged as the best body wash.
• - Fragrance: In personal scents, AERIN's Rose Cocoa triumphed for women, while Maison Margiela's REPLICA Never-ending Summer Eau de Toilette was celebrated among men's and gender-neutral categories.
• - Haircare: ORIBE’s Serene Scalp Densifying Shampoo was recognized as the best shampoo, and Pantene's Miracle Rescue Regenerative Hair Oil stood out for hair treatment.

These winners signify the creativity and progress shaping today's beauty industry, proving that innovation is at the heart of beauty. The event was not just a competition but a celebration of the passion that drives the sector. Comedian Lynne Koplitz infused the ceremony with energy and humor, engaging audiences and emphasizing the CEW's commitment to collaboration and connection.

As the only beauty awards program judged by industry peers, the CEW Beauty Awards employ a rigorous selection process carried out by a diverse Committee of industry leaders, entrepreneurs, and media figures, ensuring credibility and recognition as the industry's highest honor.

The event also featured special awards, such as the Sustainability Excellence Award given to Babo Botanicals, highlighting the industry's shift towards eco-conscious beauty. Additionally, the Amazon Customer Obsession Award celebrated OPI, demonstrating the evolving landscape of consumer beauty preferences.

This year's sponsors included major players like Amazon and L'Oreal Groupe, alongside numerous other brands dedicated to beauty excellence.

With a global network of over 8,000 professionals, CEW continues to pave the way for women's empowerment in beauty, providing essential support, education, and recognition that helps advance careers and breakthrough achievements. This sense of community not only strengthens the industry but ensures a future filled with innovation, passion, and progress.

As we look forward to next year’s awards, the 2025 CEW Beauty Awards reaffirm the collective dedication to transforming the beauty landscape, inspiring future generations to push the boundaries of creativity and excellence.