BDR Unveils 2025 Training Series for Territory Managers
Business Development Resources (BDR), a leading name in business coaching and training for the HVAC, plumbing, and electrical sectors, has announced the return of its much-anticipated Territory Manager Consulting Skills Series. This initiative, aimed at equipping distribution sales personnel with essential skills, focuses on transforming them into vital resources for their clients rather than just order-takers.
Matt MacArthur, Senior Vice President of Training at BDR, spoke about the significance of this series, stating, "The focus of the Territory Manager Consulting Skills Series is to help managers deliver actionable consulting advice, from lead retention and conversion to enhancing profit margins. Consumer expectations for home service providers are increasing every year, and this series empowers managers with the skills needed to aid contractors in crafting effective strategies. These tactics can enable home service companies to execute effectively, provide top-tier service, and uncover more revenue opportunities."
Scheduled to kick off in February 2025, this training series is ideal for both novice and seasoned territory managers who wish to bolster the customer experience through insightful business guidance. The sessions will be conducted by former top-performing territory managers who will share their expertise with attendees, guiding them toward becoming trusted advisors for their clients.
The series will cover a variety of crucial topics including:
- - February 12, 2025: Adding a Retail Sales Person
- - May 7, 2025: Pricing a Job Correctly
- - August 19, 2025: The Art of Consumer Financing
- - November 20, 2025: Improving Contractors' Success with Leads
"The role of territory managers is critical to the success of their clients," MacArthur emphasized. "They serve as extended team members who propel success forward. By refining their skills through our programs, they can deliver better service and attain measurable results. Our upcoming schedule offers managing partners the opportunity to establish best practices that can be scaled for growth both in 2025 and beyond."
For those interested in registering or learning more about BDR's Territory Manager Consulting Skills Series, visit
BDR's official site.
About Business Development Resources (BDR)
Founded in 1998 by Bruce Wiseman and Barry Burnett, BDR is recognized as a premier business training and coaching provider for HVAC contractors and distributors. Over the years, BDR has positively impacted thousands of contractors, assisting them in building sustainable and thriving businesses. The Profit Coach program boasts a membership of around 600 industry-leading contractors, while approximately 10,000 HVAC professionals attend BDR training courses annually. Furthermore, BDR's planning workshop, Profit Launch, sees participation from over 1,000 industry professionals each year. For comprehensive information, visit
BDR's website.