ReWEAR Launches 2.2x Large Refill Softener After Sales Surpass 770,000 Units

ReWEAR Softener: A Revolution in Fabric Care

In the dynamic world of fabric care, the launch of the new, larger refill size from ReWEAR marks an exciting new chapter. The innovative brand, oriented towards sustainability, has announced that it will release a 2.2 times larger refill of its popular softener starting September 26, 2025. This follows the impressive milestone of 770,000 units sold within just six months of its launch in stores.

The Remarkable Growth of ReWEAR

Founded by I-ne Co., Ltd. and headquartered in Osaka, ReWEAR has swiftly gained traction thanks to its unique focus on sustainability and fabric care. The brand's dedication is evident, particularly through its use of key ingredients sourced from Denmark. These specialized enzymes play a pivotal role in resolving clothing waste issues, showcasing the brand's commitment to not just effective results, but also eco-friendly practices.

Product Features

1. Enzyme Technology: The highlight of ReWEAR softeners is the enzyme derived from Denmark. It effectively targets pilling and fuzz on clothes, selectively breaking down damaged fibers while maintaining the integrity of the fabric. This innovative approach helps restore clothing to an almost new condition, enhancing the vibrancy of colors and design.

2. Scientific Testing: The effectiveness of the enzyme has been validated through extensive washing tests on cotton apparel. These tests evidenced a significant reduction in pilling and fuzz, leading to smoother textures and minimized color fading. It's crucial to note, however, that results may vary depending on the fabric type.

Image of enzyme action

Illustration of how the enzyme targets and removes pilled fibers.

3. Fragrance Profiles: The softener comes with two scent options, each developed by a perfumer specialized in luxury brands, aiming to evoke feelings of joy associated with donning favorite outfits.
- Classic Rose & Musk: A soothing blend that feels like a bouquet of lovingly nurtured roses enveloped in a soft, amber-like warmth of twilight.
- Fresh Citrus & Green: Capturing the essence of dawn, this fragrance embodies a fresh, clean aroma reminiscent of morning dew on lemon trees.

A Sustainable Future

The launch of the 2.2 times large refill, available for a limited time, continues to underscore ReWEAR’s motto of sustainability. Available at major drugstores and online marketplaces like Amazon and Rakuten, each 1,100mL refill is priced at 1,760 JPY including tax. This not only offers value for money but also promotes a greener choice for laundry care.

In addition to this limited-edition product, ReWEAR continues to provide its regular sizes, including 500mL bottles and 800mL refill packs. The brand's commitment to sustainability and user satisfaction is foundational in their philosophy.

Conclusion

As ReWEAR expands its product line, it sets a benchmark in the laundry care industry, advocating for both caring for fabrics and maintaining a sustainable footprint. Customers looking to elevate their laundry experience won't want to miss out on the upcoming launch.

For more details, check out the official ReWEAR website, or follow their journey on Instagram or TikTok. Join those already in love with ReWEAR's innovative approach to laundry!