Target Unveils Bullseye's Top Toys List for 2025
As the holiday shopping season approaches, Target Corporation has unveiled its highly anticipated Bullseye's Top Toys List, showcasing over 40 must-have toys beginning at just $5. This carefully curated selection aims to make holiday shopping easier for families, highlighting the most popular and buzzworthy toys of 2025.
Cassandra Jones, senior vice president of merchandising for Fun101 at Target, shared, "Our Bullseye's Top Toys List is a big part of the holiday experience for millions of families. This year's list has something for everyone." By handpicking the hottest new toys from top brands—including beloved names like Disney, FAO Schwarz, LEGO, Mattel, and Nintendo—Target is not only maximizing fun but also affordability. Many of the toys featured are exclusive to Target, ensuring a unique shopping experience.
A Diverse Selection of Toys
Target is proud to offer a diverse assortment of toys that ranges from dolls, action figures, and building sets to trending collectibles, tech gadgets, and sensory toys. Shoppers can look forward to thousands of toys priced under $20, many of which are new releases and exclusives that cannot be found elsewhere.
Key Highlights from Bullseye's Top Toys List:
- - Nintendo Switch 2 Donkey Kong Bananza
- - LEGO Record Player with Flowers 3-in-1 Set
- - Play-Doh Super Slice Cake Playset
- - Bluey Interacting Onesies
- - NERF mega blasters
These toys will be prominently featured both in-store and online, making the holiday shopping experience seamless. Each item is clearly marked, allowing shoppers to quickly navigate to this year's most desirable gifts.
In-Store Toy Demonstrations
For the first time, Target will host in-store toy demonstrations every weekend from November 8 to December 21. This initiative is designed to bring the magic of play to life, allowing children and families to engage with products before purchasing them. Such experiences will enhance the tradition of family outings during the festive season.
New Holiday Kids Catalog
Additionally, Target is set to launch a new holiday kids catalog in October. This catalog will present a plethora of gifts organized by age and interest, focusing on electronics, sports items, and much more. A QR code featured in the catalog will lead to a digital-first experience, making it easier for kids and gift-givers to create and share wish lists.
Special Collaborations and Upcoming Releases
Target is also collaborating with cultural icons, blending play and design in unique ways. For instance, the Barbie x Joanna Gaines collection will include exclusive items perfect for fans of both brands. This collaboration is a captivating fusion of fashion and home design, available in Target stores and online starting December 7.
Moreover, Target’s assortment includes fandom favorites, collectibles, and trading cards from iconic series like Marvel and Pokémon, ensuring there's something for everyone this holiday season.
Exceptional Shopping Experience
To enhance the shopping experience, Target has implemented a range of flexible fulfillment options. Customers can enjoy Same Day Delivery, Drive Up, and Order Pickup within hours. Next-Day Delivery and free 2-Day Shipping are also available on orders over $35.
Plus, cardholders of the Target Circle Card can take advantage of an extra 5% savings every day, allowing families to stick to their budgets while shopping for gifts. With all these initiatives, Target is committed to ensuring a joyful and memorable holiday shopping experience for families everywhere.
Target continues to serve guests across nearly 2,000 stores and through its website, providing accessible, affordable, and exciting options for everyday joy and holiday magic. Throughout its history, Target has devoted 5% of its profits to community contributions, reaffirming its commitment to positively impacting the communities it serves.
For more information and updates about Target’s holiday offerings, visitors can explore the retailer’s holiday press hub online.
Target’s festive offerings embody a spirit of play and creativity, and the Bullseye's Top Toys List is just the beginning of what the holiday season has in store.