#Japan #Tokyo #SAKEICE #Japanese Sake #SAKE HUNDRED

A Revolutionary Taste Experience: Sake in Ice Cream

As the temperature rises, there's no better way to indulge than with a unique ice cream treat that combines the luxury of sake with the refreshment of a frozen dessert. SAKE HUNDRED, a premium Japanese sake brand, has launched two exquisite ice cream flavors in collaboration with SAKEICE, a brand renowned for its inventive high-alcohol ice creams. These enticing offerings will be available starting April 25, 2024.

The Flavors and Their Distinct Qualities

The flagship ice cream flavor, 'Byakko', priced at 3,000 yen, captures the essence of premium sake. This flavor is celebrated for its rich aroma and well-defined alcohol content, creating a luxurious taste experience that resonates with true sake connoisseurs. The clarity and premium feel of 'Byakko' are evident in every bite, serving as a delightful reminder of the sake it represents.

On the other hand, 'Niko', priced at 1,200 yen, offers a different yet equally enticing experience. This flavor veers away from the traditional sake taste, instead presenting a vibrant fusion reminiscent of fresh fruits. The refreshing characteristics of 'Niko' make it the perfect choice for those who enjoy a lighter but equally flavorful treat.

Both ice creams boast a delightful balance between refreshing sweetness and the depth of sake, designed to be savored on a warm day. This creative venture aims to expand the boundaries of how sake can be enjoyed, offering a fun, new way to experience the beloved beverage.

A New Venue for Enjoyment: SAKEICE BAR!

Coinciding with this launch, SAKE HUNDRED has unveiled its new venue, the 'SAKEICE BAR!', located right in front of Tokyo Station. This establishment provides a cozy ambiance perfect for sampling the unique ice cream alongside the authentic sake flavors, with 'Byakko' being sold at 3,000 yen per glass from April 25 until May 6. This limited-time offer allows fans to experience both the ice cream and the actual sake, creating a perfect platform for a taste comparison.

The SAKEICE BAR! caters particularly to international visitors, notably those from Taiwan, who are becoming increasingly familiar with Japanese sake culture. The burgeoning number of visitors from Taiwan, exceeding 6 million in recent years, indicates a rising interest and market potential. With sake exports similarly increasing, this audience is targeted to appreciate both following sake traditions, and new additions like alcoholic ice creams.

The Collaboration: Bringing Luxurious Sake to New Heights

The unique partnership between SAKE HUNDRED and SAKEICE signifies a pivotal moment for both brands. Hiroyuki Narita, CEO of Edamame, which runs SAKEICE, expressed his enthusiasm for collaborating with SAKE HUNDRED and believes this fusion invites a broader audience to engage with the world of sake. By presenting sake in the form of ice cream, they hope to attract those who may never have had the chance to try this treasured drink.

Ryuji Ikoma, the CEO of Clear, which operates SAKE HUNDRED, echoed the sentiment. He has confidence that this collaboration will allow customers to experience sake's hidden charms while enjoying the nuances of exquisite ice cream. Both leaders anticipate that this innovative approach could redefine consumers' overall enjoyment of sake, opening doors to exciting new avenues.

Conclusion

As May 9 approaches, marking Ice Cream Day in Japan, this collaborative launch couldn't be more timely. Both established aficionados and newcomers alike will surely be captivated by the sophisticated flavor profiles of 'Byakko' and 'Niko', set to revolutionize how sake is both perceived and enjoyed. Don't miss out on this unique opportunity to taste premium Japanese sake reimagined as delectable ice cream!

Embrace a new experience that not only tantalizes your taste buds but also elevates your appreciation for the rich cultural heritage of Japanese sake.