Call for Creative Gobito Ideas: A Special 20th Anniversary Campaign

Celebrate 20 Years of Kobito-zukan

This summer, Rokurinsya Co., Ltd. in Meguro, Tokyo, is thrilled to announce a special campaign to celebrate the 20th anniversary of the beloved children's book series, Kobito-zukan. The campaign invites children to let their imaginations run wild by envisioning their very own Gobito (a whimsical creature) through the 'I Wish There Were Such Gobito' initiative.

How to Participate

Kids can grab a special application form available at designated bookstores and libraries, where they are encouraged to draw and describe a Gobito they wish existed. This is a unique opportunity for children to express their creativity and discover magic in ordinary surroundings. The campaigns aim to inspire kids to see the world through a different lens and recognize the beauty in nature, sparking their curiosity about the environment.

All entries will be showcased on the Kobito-zukan 20th-anniversary special website, providing a platform for young artists to shine. The top submission will receive a signed illustration of their Gobito by the series' creator, Nabata Toshitaka, alongside a package of fun merchandise. Additionally, 10 runners-up will also win a signed illustration and a merchandise bundle tailored to their chosen Gobito.

The Significance of Kobito-zukan

Since its debut in 2006, Kobito-zukan has captivated children and families, establishing itself as a staple in early childhood literature. With over 3.2 million copies sold, the series has introduced readers to the mysterious and charming world of Gobitos. The collection showcases 444 different Gobitos, each with distinct appearances and personalities that evoke imagination and wonder.

Kobito-zukan encourages children to believe in the extraordinary, allowing them to explore speculative thoughts about hidden creatures around them. The series promotes fun activities like Gobito hunting, where children can search for traces of these enchanting beings within their surroundings, fostering a deep connection with nature.

Submission Guidelines

Participants can access the application form at the [0;34mKobito Support Bookstores and Libraries[0m. Please note that the submission form is only available at these specific locations and is limited to one per person. Should you wish to submit multiple entries, you may make copies of the form.

1. Imagine Your Gobito: Draw your envisioned Gobito along with its characteristics on the form.
2. Send It In: Place the completed application into an envelope, affix appropriate postage, and send it to the designated address:

1-30-1-2A Gohonoki, Meguro-ku, Tokyo 153-0053, Japan
Rokurinsya Co., Ltd.
'I Wish There Were Such Gobito' Department
3. Submission Period: From July 1 to August 31, 2026 (entries with that day's postmark will also be accepted).
4. Winning Entries Announcement: Winners will be announced in late September 2026.

Important Details

- Only hand-drawn submissions are eligible; please use paints, crayons, or colored pencils for your artistic creations.
- Ensure your art is original and not derived from others' works to avoid legal issues.
- Once submitted, artwork will not be returned. Consider keeping a copy or photograph for your records.
- Remember, participating implies agreement to the terms stated, particularly regarding copyright.

This initiative is designed to encourage joy and creativity among children as they engage with the enchanting world of Gobito. With Kobito-zukan, every child has the potential to uncover and illustrate their very own Gobito, leading to memorable summer experiences for families. We eagerly await all the imaginative Gobito submissions and the stories they bring!

For more information about Kobito-zukan, visit the official website and connect with us on social media via Instagram, X, and LINE. Let's celebrate creativity together this summer!