How Sinch is Revolutionizing RCS for Businesses with Easy Setup and Launch

Sinch Brings RCS Accessibility to All Businesses

In an era where effective communication is vital for business success, Sinch (Sinch AB (publ)), a leader in customer communication solutions, is addressing the challenge of accessibility for Rich Communication Services (RCS). The company will showcase its latest advancements during the Mobile World Congress (MWC) in Barcelona, scheduled from March 3 to March 6, 2025.

A Game-Changer for Communication

Sinch aims to simplify how businesses of all sizes—from large corporations to small and medium enterprises (SMEs)—can adopt RCS technology. By enhancing its Sinch Build dashboard, Sinch is allowing companies to register and launch an RCS Agent with just a few clicks. This new streamlined onboarding process significantly decreases the time and effort required for businesses to initiate their RCS experience.

The RCS Agent functions as the communication interface between brands and customers. It allows businesses to provide a richer, more interactive experience compared to traditional SMS. With the RCS name appearing prominently in consumers’ messaging inboxes, businesses can establish a verified and branded presence that enhances connectivity with customers.

Enhancements and New Features

Sinch's innovation doesn't stop at simple setup. They've introduced a sophisticated provisioning API, giving businesses the flexibility to scale RCS operations across various markets efficiently. This feature caters to different client needs, from marketing cloud providers to application service providers (ASPs) managing extensive customer networks.

Sinch's extensive partnership with Google and established relationships with mobile operators further strengthen the company's ability to offer scalable solutions. This partnership ensures businesses can expand their messaging capabilities while still maintaining rapid deployment and simplicity.

Impressive Results from Existing Clients

Companies leveraging Sinch's RCS solutions are already seeing remarkable improvements in their communication effectiveness. Many report click-through rates that are 3 to 7 times higher than traditional SMS, with conversion rates reflecting a 2.5 times increase. These statistics demonstrate that RCS is not only a modern solution but one that drives significant business results and customer engagement.

Expert Insights on RCS Accessibility

Miriam Liszewski, the RCS Commercial Product Manager at Sinch, articulated the importance of making RCS accessible to businesses of all sizes. She states, “RCS is an engaging channel that empowers businesses to connect with their customers in personalized ways. We strive to simplify the technology's adoption so that anyone—from resellers to enterprises—can use our solutions.”

Sinch will host live RCS demonstrations at their booth in MWC. Attendees will get a firsthand look at RCS Agent registrations and how the technology can be applied in real-world scenarios to enhance customer service, personalized marketing campaigns, and foster secure communications. Experts will also be available to discuss the full suite of services Sinch provides, including applications, APIs, and platform integrations intended to support a variety of business needs and provide an easier adoption pathway.

Conclusion: A Seamless Transition to Enhanced Communication

Today’s businesses require more than just basic messaging tools; they need adaptable and quick deployment solutions capable of transforming customer interactions. Sinch is committed to not only facilitating this change but also ensuring it is as smooth and uncomplicated as possible.

Those attending MWC Barcelona are encouraged to visit Sinch at Hall 5, Booth 5J53, to learn how RCS can significantly boost their customer communications. To view a demo of the Sinch RCS agent registration and explore the wealth of communication solutions offered, please visit Sinch.com.