#Canada #Can-Am #Outdoor Adventure #Valcourt, QC #MeatEater

Can-Am and MeatEater: A New Chapter in Outdoor Adventure

In a significant venture, Can-Am, a prominent brand from BRP Inc., has announced an expanded partnership with MeatEater, one of the leading authorities in the outdoor lifestyle and conservation sphere. This collaboration enhances their existing relationship and positions Can-Am as the exclusive powersports partner of MeatEater, marking a new era focused on sustainable hunting and outdoor adventures.

Celebrating Shared Values

Both brands have emphasized their commitment to ethical hunting and fishing practices. The partnership truly embodies their shared values centered on respecting nature and encouraging responsible exploration. Jeremi Doyon-Roch, the Marketing Director for Can-Am Off-Road, highlighted the partnership's vision, stating, "At Can-Am, we build ATVs and SSVs that help people go farther into the wild, and this partnership is about ensuring those wild places remain open and enjoyed for generations to come."

Robust Presence Across Media

As part of the partnership, Can-Am products will feature prominently within MeatEater’s media content, including the popular "MeatEater" television series, which recently launched its 13th season. Viewers can expect to see Can-Am’s versatile vehicles like the Defender and Outlander featured in various episodes across multiple platforms such as Sportsman Channel, YouTube, and Samsung's MeatEater Channel. This media presence ensures that both brands reach a wider audience passionate about outdoor activities.

Steven Rinella, the founder of MeatEater, openly shares his excitement about utilizing Can-Am products during his outdoor pursuits, stating, "I've been using and recommending Can-Am products for years, and I'm excited to hit the trails this winter on my Ski-Doo snowmobile." His long-standing use of Can-Am vehicles speaks to the genuine connection the brands aim to establish with their shared audience.

Tools for Adventure

The partnership grants the MeatEater crew access to Can-Am's extensive range of vehicles, including all-terrain vehicles (ATVs) and side-by-side vehicles (SSVs), specifically outfitted for their adventurous endeavors. These vehicles facilitate not only gear transportation but also enhance access to remote locations, thus enriching the experience for both crew and audience members.

Andrew Barge, Chief Content Officer at MeatEater, echoed this sentiment, asserting, "Our mission has always been to inspire people to experience the outdoors in meaningful ways. By partnering with Can-Am, we’re equipping our crew and our audience with the tools to go farther, explore deeper, and discover new frontiers in outdoor adventure."

A Sustainable Future

Moreover, the collaboration aims to inspire future generations to engage in responsible outdoor activities while nurturing their passion for nature. Together, Can-Am and MeatEater are committed to promoting not only the joy of exploration but also the responsibility that comes with it. They rally enthusiasts to advocate for ethical practices in hunting and fishing while protecting public access to these cherished outdoor spaces.

This partnership is set to redefine the outdoor adventure landscape and showcases the importance of sustainability and respect for nature as guiding principles. As Can-Am continues to innovate with their vehicles designed for adventure, their teamwork with MeatEater is bound to inspire countless individuals to delve into the great outdoors, armed with the right tools and a shared vision for a sustainable future.

To learn more about this exciting partnership and view the range of available Can-Am vehicles, visit Can-Am's official website or explore more about MeatEater's commitment to conservation and outdoor lifestyles at MeatEater's official page.