DearOne Supports NTT Docomo's Multiple Departments with VWO A/B Testing Tools

DearOne's Collaboration with NTT Docomo

DearOne, a subsidiary of NTT Docomo focused on marketing innovations, has recently facilitated the introduction of the widely used A/B testing tool, VWO (Visual Website Optimizer), across multiple divisions of NTT Docomo. This partnership aims to enhance customer experiences on digital platforms such as websites and applications by utilizing data to drive improvements.

Background for VWO Implementation

At NTT Docomo, there is a strong commitment to improve customer interactions by leveraging data insights to foster better experiences. To achieve this goal swiftly and effectively, a robust structure that can adapt to user behavior data analysis is essential. Recognizing this need, DearOne stepped in to support the integration of the VWO A/B testing tool.

VWO stands out for its no-code functionality, empowering marketers to design and execute tests without the necessity of technical expertise. This capability allows marketing teams in various departments to autonomously conduct A/B testing, aiming to increase click-through rates and conversion rates while delivering enhanced user experiences.

DearOne is committed to providing continuous support post-implementation. This includes onboarding assistance and quality assurance to ensure that the teams at NTT Docomo can smoothly utilize VWO.

What is VWO?

VWO is an A/B testing tool utilized by over 40,000 clients across more than 190 countries, including Japan. This platform serves as a vital resource for ongoing improvements in user experiences across various sectors like e-commerce, finance, travel, and telecommunications.

A distinctive feature of VWO is its ability to execute tests without any coding. Marketers can set up and carry out tests swiftly based only on on-screen operations, which negates the dependency on engineering resources. This user-friendly approach allows for quick feedback and adjustments.

Moreover, VWO comes equipped with functionalities like session replay and heatmaps, which help visualize and analyze user behavior. By deciphering insights from A/B test outcomes, teams can grasp the reasons behind both successful and unsuccessful results. This understanding is crucial for fostering a continuous cycle of improvement through subsequent testing strategies.

For detailed information on VWO, you can visit this link.

About DearOne

DearOne operates as a new business subsidiary under NTT Docomo, specializing in the marketing sector. The company offers various innovative tools such as