Sockets Joins Forces with GLAM for Enhanced Advertising Solutions
In a significant move towards modern digital marketing, Sockets Inc. has announced a strategic collaboration with Mode Media Japan to integrate its cookie-less sensitivity targeting service, Trig’s, with the popular web platform, GLAM. Based in Shibuya, Tokyo, Sockets aims to fortify its media network with high-quality partnerships that deliver enriched user experiences and effective advertising solutions.
About GLAM
GLAM is not just any media outlet; it’s a lifestyle brand focused on empowering modern women to live authentically. The concept behind GLAM is simple yet powerful: “One GLAM a day for women living life as themselves.” This platform covers various genres, providing the latest trends in fashion, beauty, lifestyle, and travel. GLAM seeks to enhance the intellectual curiosity and sensibilities of women, ultimately leading to a richer and more vibrant daily life.
The Vision of Sockets
Founded in June 2000, Sockets Inc. was established with the mission to connect human emotions. The company has been at the forefront of data services, leveraging unique sensitivity metadata to execute successful advertising campaigns across numerous platforms. Sockets collaborates with prominent firms such as KDDI, LINE MUSIC, RecoChoku, Rakuten Group, and HJ Holdings, the latter of which operates Hulu. The company employs cutting-edge emotional AI in its internet advertising services, solidifying its position as a leader in the emotional marketing landscape.
The Impact of Collaboration
The integration of Trig’s with GLAM marks a pivotal moment in enhancing the digital experience for women seeking relevant lifestyle content. This partnership allows Sockets to utilize its sophisticated data analytics to deliver personalized advertisements without relying on cookies. As privacy concerns grow and cookie-based tracking becomes less viable, Sockets’ innovative solutions align perfectly with contemporary market demands.
By partnering with GLAM, Sockets aims to reach women who value high-quality, relevant content that resonates with their lifestyle choices. This collaboration will not only enhance advertising effectiveness but also contribute to a more engaging and fulfilling online experience for users.
A Commitment to Quality
Sockets is dedicated to expanding its media network with partners who share its commitment to quality. By uniting with GLAM, the company is poised to deliver exceptional value to advertisers and consumers alike, fostering deeper connections and enriching the overall media experience.
For inquiries related to this announcement, please contact Sockets’ Corporate Planning Office at:
- - Address: Ebisu Garden Place Tower 36F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6036, Japan
- - Email: [email protected]
This collaboration underscores Sockets’ commitment to innovation and excellence in the advertising industry, paving the way for more dynamic and meaningful interactions between brands and consumers.