Goofy's New Character 'Hanzo'
Goofy Inc., a Tokyo-based company led by CEOs Kyokei Yamamoto and Mitsuru Tamaki, has made waves in the B2B sector by introducing its very first official character: Hanzo. This unique character aims to clarify the value of intangible products that are often hard to convey in B2B decision-making processes, thereby transforming pre-service implementation concerns into trust.
Origin and Background
In a landscape where over 60% of companies struggle to successfully integrate cloud-based tools like SFA/CRM systems, Goofy recognizes the need for a guiding figure. Hanzo is designed to act as a navigational companion throughout the customer journey—from the initial experience to ongoing interactions—ensuring a seamless transition from abstract value to comprehensible worth.
Character Details
Role and Worldview
Hanzo serves as a spokesperson for the intangible offerings, providing reassurance and acting as a reliable partner to customers. This character is not only indicative of a supportive ally but also embodies a curious explorer who enjoys challenges and growth.
Naming
The name 'Hanzo' is derived from the term 'hands-on', which signifies a supportive companion always there for the client, reflecting the company's philosophy of being alongside their customers during their journey.
Visual Features
Hanzo is depicted with charming tusks, playful curly hair, an impressively sturdy tail, and a unique catchphrase: "XXX da zo." His design includes digital facial expressions to convey a variety of emotions, enhancing his relatability.
Quotes from Leadership
Kyokei Yamamoto shared, “Hanzo embodies our promise at Goofy—to turn invisible values into tangible ones. He will gently untangle pre-decision anxieties, encouraging our clients to choose, use, and continue using our services.” Mitsuru Tamaki echoed similar sentiments, expressing hope that Hanzo will become a beloved figure for many users.
What is Goofy?
Goofy is dedicated to providing support for the integration and operational stability of SFA/CRM tools in the face of common challenges. The company’s hands-on service, aimed at guiding businesses through their adoption journey, has been termed ‘SFA Hands-on’. Its mission is to ensure a high success rate in tool implementation and ongoing use.
Company Information
- - Company Name: Goofy Inc. (グーフィー)
- - CEOs: Kyokei Yamamoto & Mitsuru Tamaki
- - Contact Number: 03-6281-9607
- - Services: SFA/CRM/MA tool selection and operational support, marketing strategy formulation, execution and management, and DevOps-style digital transformation support.
- - Website: Goofy Inc.
In conclusion, Hanzo is more than just a mascot; he represents Goofy’s commitment to transparency and reliability in enhancing B2B customer experiences in a challenging marketplace.