#United States #Los Angeles #Cosmoprof #MATTER OF FACT #Next8 Investments

MATTER OF FACT Partners with CosmoProf

In a move poised to revolutionize the professional beauty sector, MATTER OF FACT, a trailblazer in clinically validated skincare solutions, has joined forces with CosmoProf, a premier distributor in the beauty industry. This partnership marks MATTER OF FACT's official entry into the professional beauty space, making its innovative products available through select CosmoProf outlets and online from April 2025.

MATTER OF FACT, established by skincare expert Paul Baek, aims to elevate skin health in salons—with a mission centered around science-driven formulas and clinical effectiveness. The brand has gained notable acclaim among dermatologists, aestheticians, and beauty professionals, guiding its decision to collaborate with CosmoProf to reach a broader audience.

This partnership comes on the heels of MATTER OF FACT's acquisition by Next8 Investments, a powerhouse in beauty innovation spearheaded by industry experts Edward Connaghan and Denise Russell. Known for their groundbreaking work with brands like Olaplex and K18 Hair, Connaghan and Russell are set to propel MATTER OF FACT into exciting new territories.

Innovative Skincare for Professionals

The alliance with CosmoProf provides salon professionals exclusive access to MATTER OF FACT's pioneering skincare lines that incorporate patented and patent-pending technologies. This initiative aims to bolster the education of beauty professionals, bridging knowledge gaps regarding skincare science and clinical claims.

Baek emphasizes the importance of this collaboration, stating, "Our results-oriented, research-based approach has resonated with professionals, and through CosmoProf, we aim to create synergy in service offerings, enhancing the value we bring to clients across the board."

A core aspect of this partnership is an educational program designed to deepen professionals' understanding of MATTER OF FACT’s product efficacy, nurturing trust between beauty experts and their clientele. Workshops and training sessions will arm professionals with essential skills to guide customers on appropriate treatments and address specific skincare needs effectively.

Redefining the Beauty Landscape

Historically, CosmoProf has focused primarily on haircare products; however, the introduction of MATTER OF FACT's skincare range represents a significant shift. This move is expected to not only redefine but also expand the professional beauty industry, providing practitioners with opportunities to enhance their service offerings. As beauty routines increasingly encompass both hair and skin, MATTER OF FACT’s streamlined skincare solutions present a formidable revenue driver while enriching client experiences.

The collaboration also highlights a rising awareness within the beauty community about the importance of integrating skincare as an essential part of the overall self-care routine. By enriching their services with these scientifically-backed skincare solutions, salon professionals can offer their clients more comprehensive beauty regimens.

Empowering Beauty Experts

The launch of MATTER OF FACT at CosmoProf reflects a commitment to empowering beauty professionals. With features such as tailored training and certification programs, professionals can confidently relay the benefits of clinically proven skincare to clients. This initiative intends to not only elevate customer satisfaction but also strengthen the professional's role as a trusted advisor in the ever-evolving world of beauty.

About MATTER OF FACT

Founded by Paul Baek, MATTER OF FACT is committed to delivering high-performance skincare products grounded in research and innovation. With a focus on transparency and efficacy, the brand aims to become a leader in the skincare realm.

About Next8 Investments

Next8 Investments is an incubator that nurtures emerging beauty and biotech ventures, helmed by the strategic minds behind notable brands. Their emphasis on innovation in human biology, AI, and genetics positions them at the forefront of future beauty industry trends.

About CosmoProf

CosmoProf has established itself as a leading distributor within the beauty industry, serving licensed professionals with top-tier products and educational resources. Their commitment to empowering beauty professionals through innovative training makes them a respected partner across the nation.