5by5 Agency Expands Its PR Services with Heurisay Acquisition

5by5 Agency, a member of the employee-owned 3LS Inc. family, has made a significant move to enrich its public relations offerings by acquiring Heurisay, a Nashville-based public relations firm. This strategic acquisition promises to enhance the agency's capabilities in corporate storytelling, brand awareness, and reputation management, aiming to align deeply with the growth objectives of its clients.

A Commitment to Change Makers

The acquisition was officially announced on September 30, 2025. Josh Miller, President of 5by5, emphasized the rationale behind the move: "Our clients look to us to help them grow and scale their businesses through marketing and communications strategies. This acquisition reflects our dedication to evolving with them and ensuring we continue to support their journeys effectively."

By integrating Heurisay's expertise, 5by5 aims to provide a multitude of integrated communications and public relations services, which will further amplify the agency's celebrated marketing initiatives that drive success for their clients.

Leadership Transition

The merger also signifies a leadership change, with Kristin Faulder, the founder of Heurisay, stepping into the role of Vice President of Public Relations at 5by5. Faulder brings over 20 years of industry experience, having developed a robust network of communications professionals and media relations during her career. Her ability to merge current events with a company's narrative, often referred to as her "secret weapon," will be leveraged to enhance the storytelling aspect of 5by5’s communications strategies.

Faulder articulated the evolving nature of marketing and communications, stating, "The marketing and communications landscape is rapidly changing as AI impacts almost every aspect of our work. The need for agile and strategic communications is critical. Our PR services will play an instrumental role in helping brands cut through the noise."

Moreover, 5by5's public relations offerings encompass various services, including media relations, messaging, content development, crisis management, and social media, ensuring that clients' narratives are not only heard but resonate deeply with their audiences.

Building Stronger Brands

Since its establishment in 2017, Heurisay has catered to diverse clients in challenging sectors like healthcare and technology. The agency has excelled in enhancing brand visibility, preserving reputations, and guiding organizations through pivotal transitions in their operations. The integration into 5by5 is expected to fortify these efforts, providing clients with a comprehensive suite of tools to engage their audiences meaningfully.

"Whether leaders are focused on expanding, re-positioning, re-launching, or strengthening their brands, integrating PR into marketing and advertising strategies is vital to maximizing outreach and engagement," said Faulder.

To celebrate this acquisition, 5by5 plans to hold an Open House at its Brentwood, TN headquarters on October 23, welcoming the community and clients to meet the new team members and explore the broadened service offerings. "We are excited to celebrate this expansion and introduce Kristin to the community," Josh Miller noted.

The acquisition of Heurisay not only marks a pivotal moment for 5by5 Agency but also sets the stage for driving further growth for its clients, reaffirming their commitment to empowering businesses that are catalysts for change.

Closing Thoughts

5by5 Agency remains dedicated to its mission of delivering top-tier marketing strategies to changemaker clients. As Faulder joins the team, her insights and expertise will undoubtedly enhance the agency's ability to forge meaningful connections between clients and their target audiences. This merger stands as a testament to 5by5’s commitment to adaptation and growth in the ever-evolving landscape of public relations and marketing.