Generac Elevates Amanda Teder to Chief Marketing Officer in Strategy Shift

Generac's New Leadership: Amanda Teder Takes the Helm as CMO

Recently, Generac Holdings, a prominent player in the energy technology sector, announced the promotion of Amanda Teder to the key role of Chief Marketing Officer (CMO). This development is seen as crucial for the company's strategy to enhance customer engagement and drive growth within the dynamic energy market.

Amanda Teder previously held the position of Executive Vice President of Marketing and has played a significant role in crafting the marketing vision for Generac. According to Aaron Jagdfeld, the President and CEO of Generac, Teder’s influence has been instrumental in shaping the future path of the company. Her leadership is expected to bolster Generac's initiatives aimed at creating a smarter energy ecosystem.

Since her joining two years ago, Teder has been at the forefront of transforming Generac's marketing operations which include directing efforts in marketing, communications, digital strategy, data analytics, and pricing. Her role also encompasses enhancing the customer experience across both residential and industrial segments, positioning Generac to further solidify its market presence.

In a statement, Teder expressed her pride in the accomplishments of the marketing team and her enthusiasm to leverage the momentum built over the past two years. She is committed to further expanding on growth opportunities and enhancing the consumer experience as Generac continues its evolution into a comprehensive energy solutions provider.

Amanda's career is distinguished by her extensive experience in marketing leadership. Before joining Generac, she served as the Vice President of B2B2C Marketing for Michelin in North America. Additionally, Teder has spent nearly two decades at Procter & Gamble, where she held prominent roles, including leading the North American marketing for Oral-B and overseeing retailer marketing strategies across various product lines.

Her academic credentials are impressive as well, featuring a Bachelor of Science from Purdue University along with an MBA from the University of Chicago, equipping her with a strong foundation to lead marketing strategies effectively.

Generac Holdings, Inc. itself is recognized as a leader in providing advanced energy technology solutions, focusing on innovations like backup generators, solar power systems, and virtual power plant platforms. Founded in 1959, it holds a significant role in the market, introducing groundbreaking products that have redefined energy management for both residential and commercial use.

Under Amanda Teder's leadership as CMO, Generac is poised to continue its commitment to sustainable energy solutions and innovate to meet the evolving demands of the 21st-century electrical grid. The promotion marks not only a significant shift in the company’s marketing strategy but also a reaffirmation of Generac’s dedication to fostering a smarter, more resilient energy future.

As Generac continues to expand its offerings and enhance customer interaction, Amanda Teder's role will be critical in navigating the intricacies of the energy solutions market, ensuring the company remains at the forefront of technology and consumer satisfaction.