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Tokyo Midtown Hibiya: Event Overview

The event "WHAT IS ART" will take place at Tokyo Midtown Hibiya from September 10 to 12, 2025. This collaborative event between Mitsui Fudosan and A Tokyo aims to redefine and explore the concepts of art through discussions and exhibitions. It is an opportunity for attendees to actively engage with and understand the broader context of art.

Event Structure

The event consists of a series of talks and special exhibitions designed to delve into the understanding of art, its industrial structure, and the values surrounding it. Attendees won't just passively observe but will be encouraged to immerse themselves in the discussions. The topics include:

1. Definition of Art
2. Value of Art
3. Art Acquisition
4. Art in Public and Business

These sessions will feature experts who will provide insights into the nuances of art and its significance in the modern world.

Talk Schedule

The event will host four talks during its duration:

1. The Definition of Art and Its Ambiguities

Date: September 10 (Wed) 13:30 – 15:00
Description: This session will explore the discrepancies between the general term “art” and its specific implications within the art industry. Led by Maya Nagoma, the Editor-in-Chief of ARTnews Japan, this talk will feature Yumiko Chiba, Director of the contemporary art gallery Yumiko Chiba Associates.

2. The Mechanisms of Value in Art

Date: September 10 (Wed) 15:30 – 17:00
Description: What constitutes “good art”? Delving into the value of art, this session will connect societal developments and art history, aided by Kohei Yamamoto, a cultural researcher and associate professor.

3. Why Do People Buy Art?

Date: September 12 (Wed) 13:30 – 15:00
Description: Explore the criteria and channels that art collectors use when purchasing. Legal expert and art collector, Junya Komatsu, will discuss the growing interest in art investment alongside practitioner Hirohiko Azuma.

4. The Efficacy of Art in Practice

Date: September 12 (Wed) 15:30 – 17:00
Description: How can art be effectively utilized in business and community planning? What are the challenges involved? Esteemed guests including Shinsuke Kato of Avex Creator Agency will guide this conversation.

Exhibition Details

In addition to talks, an exhibition will showcase 20 to 25 works that explore the relationship between social sciences, history of thoughts, and art. Featured artists include:

• - Antoine d’Agata
• - Linda Iha
• - Hiroshi Sugimoto
• - Robert Rauschenberg
• - KAWS and many others.

The exhibition invites guests to connect their experience of art with larger social narratives and scholarly discussions.

Event Logistics

• - Location: Tokyo Midtown Hibiya, 6F
• - Dates: September 10 (Wed) - September 12 (Fri)
• - Hours: 10:00 - 20:00 (closing at 19:00 on the final day)
• - Entry Fee: Free (registration required via the link)

How to Register

Admission to the talks is free, but prior registration is necessary. Interested participants can sign up using this link.

Contact Information

For inquiries related to the event, please contact:
Tokyo Midtown Hibiya WHAT IS ART Public Relations
Email: [email protected]

This event is a unique opportunity for art enthusiasts and those curious about art's role in society to engage with experts and deepen their understanding in a vibrant setting.