Loacker USA Welcomes Matt Thomas as Head of Southern Sales Region

Loacker USA, a notable division of the renowned Italian wafer and confectionery company, has made headlines with the recent appointment of Matt Thomas as the Head of South Region Sales. This strategic move aims to strengthen the company's market presence, particularly across the Southeastern United States.

Matt Thomas arrives at Loacker with over 20 years of extensive experience in the food and beverage industry. His impressive background includes significant roles where he has excelled in driving sales growth, enhancing account management strategies, and fostering distributor leadership. With a proven track record of success, Matt has been instrumental in expanding territory across various retail channels, ensuring sustained revenue growth and increased brand visibility.

Before joining Loacker, Matt held the position of Director of Key Accounts East at Icelandic Glacial Water, where he was responsible for managing critical retailer and distributor relationships throughout the East Coast of the United States. His impressive career has also encompassed leadership roles at other notable brands such as Our Home, Bauducco, Pretzel Crisps, and ACTIVATE Drinks. Notably, Matt contributed to the expansion of Red Bull's presence in the Charlotte and South Carolina markets early in his career, building a robust foundation in beverage sales and distribution.

In a welcoming statement about Matt's appointment, TJ Rooney, President of Loacker USA, expressed enthusiasm for the new addition to the team. "We are thrilled to welcome Matt to the Loacker team. His extensive experience across the food and beverage landscape, deep retailer relationships, and passion for building brands make him an excellent addition to our organization. As we continue to grow our business throughout the South region, Matt's leadership will play an important role in strengthening our retail partnerships and accelerating growth."

Matt's enthusiasm for his new role at Loacker is palpable. He stated, "I am excited to join Loacker and contribute to the continued growth of such an iconic and respected brand. Loacker's commitment to quality, craftsmanship and innovation has helped build a loyal consumer following around the world. I look forward to working alongside the team and our retail partners to expand the brand's presence and bring Loacker products to even more consumers throughout the South region."

In this pivotal role, Matt Thomas will be the primary contact for several key accounts, including prominent retailers such as Food Lion, Harris Teeter, The Fresh Market, Lowe's Foods/MDI, Food City, and Piggly Wiggly. His focus will be on nurturing these vital partnerships and strategizing ways to further penetrate the regional market, ensuring that Loacker’s delectable products reach a broader audience.

Loacker is well-known for its high-quality wafers, patisseries, and chocolates, created using premium ingredients sourced from around the world. Founded in the Italian Alps in 1925, Loacker continues to uphold its tradition of excellence and innovation in confectionery. The company prides itself on using 100% Italian hazelnuts, which are carefully roasted in-house, along with authentic vanilla pods sourced from Madagascar.

For anyone interested in discovering Loacker’s full range of products or learning more about the company, further information can be found on their website at loackerusa.com. As Loacker embarks on this new chapter under Matt Thomas's leadership, the anticipation for its growth trajectory in the South region remains high, promising exciting developments for snack lovers and stakeholders alike.

Topics Consumer Products & Retail)

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