Betrend Supports Development of LINE Mini App for Mammina's Women’s Lingerie

Betrend Corporation, a leading provider of smart CRM platforms, has recently teamed up with Mammina, a women’s lingerie retailer based in Osaka, to assist in the development of their LINE mini app named "Dear Luv & Lock Your Hearts." This innovative app is designed to streamline operations and enhance the customer experience for Mammina's lingerie select shops.

Background of the Collaboration

Mammina operates four physical stores across urban areas in Japan, alongside an active e-commerce site. The company specializes in selling women’s innerwear and accessories. However, the existing loyalty program relied on traditional paper stamp cards, which presented challenges in tracking customer purchases and maintaining visibility of valued customers. Moreover, the separation of customer data between brick-and-mortar stores and the online platform necessitated a more integrated approach to offer personalized product recommendations to individual customers.

To address these issues and enhance customer experience through data-driven strategies, Mammina decided to adopt the LINE mini app.

Features of the LINE Mini App "Dear Luv & Lock Your Hearts"

The newly developed mini app comes with several exciting features that integrate both in-store and online shopping experiences:

1. Integration with Store and E-Commerce Systems

The mini app interlinks the in-store POS system, "Smaregi," with the e-commerce platform, "Makeshop." This integration consolidates member information and purchase data, allowing customers to earn and utilize points regardless of their shopping channel.

2. Custom Purchase History Display

Customers can now keep track of their past purchases, including sizes, directly via the app. This feature supports customers in confirming their sizes swiftly, while also enabling personalized assistance from store staff.

3. Membership Ranking System

A membership ranking system that categorizes consumers into levels such as "Regular," "Silver," "Gold," and "Platinum" is implemented based on accumulated purchase amounts. This system enhances customer visibility and offers benefits tailored to their membership tiers.

Main Features of the App

- Membership Card: Displays the membership card along with the available points and allows users to track their transaction history or exchange points for coupons.
- Ranking System: Features four levels of membership ranking based on spending and frequency of visits.
- Notifications: Push notifications keep users updated on the latest campaigns and new product launches.
- Point Accumulation and Usage: Points can be gained or used by showing the app’s QR code at checkout.
- Coupons: An exclusive list of coupons available to app members.
- Store Locator: Users can find the nearest stores through keyword searches or GPS functionality.

The app is available for free download, providing a modern solution to enhance shopping convenience for customers. Download the LINE Mini App here.

Overview of Mammina Corporation

Mammina is dedicated to offering women’s innerwear and accessories that resonate with the desires of women. Their two shop concepts, "Lock Your Hearts" and "Dear Luv," aim to capture the hearts of women everywhere through unique selections and personal touches. Currently, Mammina operates four stores across the nation alongside a robust online shop. For more details, visit their official website: Mammina.

Overview of Smaregi

Smaregi is an innovative POS system that utilizes iPads and iPhones, designed for convenience and high functionality at competitive prices. The system centralizes data management in the cloud, enabling real-time analysis of sales anytime and anywhere. It caters to various industries, from retail to dining, and is accessible for both small and large businesses. Learn more at Smaregi.

Overview of Makeshop by GMO

Makeshop by GMO is a leading service in e-commerce site creation, achieving a remarkable annual circulation amount and consistently ranking at the top of its industry. With an extensive range of functionalities designed to meet client needs, including options for subscription services and B2B options, Makeshop supports businesses in expanding their online presence. Visit Makeshop for further information.

Conclusion

This collaboration not only streamlines Mammina's operations but also significantly enhances the shopping experience for customers, marrying modern technology with fashion in an innovative way. Through the effective use of the LINE mini app, Mammina stands poised to attract a broader audience and increase customer engagement significantly.