#Japan #E-Commerce #Shizuoka #Ecbeing #Meganichiba

Meganichiba and ecbeing Unite to Enhance Online Shopping Experience

Meganichiba, Japan's leading eyewear retailer, has recently joined hands with ecbeing, a renowned e-commerce platform provider based in Tokyo, to revamp its online shopping experience. This significant integration aims to unify the company's e-commerce site and brand site, creating a seamless user experience for customers looking to purchase eyewear.

A Bold Move in the E-Commerce Landscape

With a remarkable track record of being recognized as the top e-commerce platform for 17 consecutive years, ecbeing's collaboration with Meganichiba marks a pivotal moment in the retail eyewear industry. The goal of this site renovation is to enhance online sales by making information easily accessible, thereby significantly improving convenience for users. The transition to the fully customizable ecbeing platform aims to provide a shopping environment where customers can comfortably purchase glasses with diverse prescriptions and lens combinations.

Three Key Features to Simplify Glasses Shopping

Meganichiba has implemented three innovative features aimed at making the online shopping experience more user-friendly:

1. Seamless Order Process with In-Store Data: Customers who have previously purchased glasses at Meganichiba stores can easily place orders online by using their prescription information. During registration, users simply choose the option for those who have utilized their in-store services. By entering their customer number and personal details, their prescription data will automatically populate into the online shop. New customers only need to register their prescription information once, ensuring that future purchases are quick and hassle-free.

2. Price Comparison for Frames and Lenses: When selecting glasses, customers must navigate various frame and lens combinations that affect pricing. To aid in this process, Meganichiba has introduced a 'Save for Later' function that allows users to keep potential purchases listed in their carts. This feature empowers customers to compare different combinations of frames and lenses based on their budget before making a final decision.

3. Realistic Visualizations for Better Decisions: One of the common challenges faced by online eyewear shoppers is the inability to grasp how glasses will look when worn. To alleviate this problem, the newly redesigned site showcases model images wearing colored lenses and enables users to visualize how the scenery appears through these lenses. This functionality enhances the shopping experience, making it safer and more satisfying for customers.

Words from Meganichiba

Meganichiba has emphasized the importance of maximizing customer experience both in physical stores and online. With the platform shift, they recognize the challenges associated with previously managing separate brand and e-commerce sites, which added to operational burdens and increased costs. Working closely with ecbeing's team, they tackled these challenges head-on, successfully enhancing the customer journey by creating an intuitive order flow tailored specifically for glasses shopping.

About Meganichiba

Founded in 1980, Meganichiba has grown to become one of Japan's largest eyewear chains, providing high-quality glasses, contact lenses, and hearing aids at reasonable prices. Known for quick product delivery and robust customer support, they maintain an industry-leading presence in the eyewear market.

Visit Meganichiba Official Site

About ecbeing

Since its launch in 1999, ecbeing has established itself as a leading e-commerce platform in Japan, with over 1,600 successful site implementations for various businesses. The platform offers end-to-end solutions, from e-commerce strategy to site construction and digital marketing, supported by a dedicated team of professionals to meet diverse business needs.

For service inquiries, please contact ecbeing:
Phone: 03-3486-2631
Email: [email protected]

Keeping Updated

Please note that the information contained herein is accurate as of the release date and may be subject to change without notice. Stay tuned to Meganichiba and ecbeing for more updates on their innovative approaches to improving customer experiences in the eyewear industry.