IBS Software and AWS Join Forces to Revolutionize Airline Retailing with AI-Driven Solutions

IBS Software and AWS: A New Era in Airline Retailing

In a significant development for the airline industry, IBS Software has entered into a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). This partnership is set to reshape airline retailing through innovative, cloud-based solutions. At the heart of this transformation is iRetail, an AI-first retailing platform built to elevate how airlines design, price, and sell their products and services.

The Challenges Facing Airlines Today

Many airlines currently contend with outdated systems that inhibit progress and create disjointed customer experiences. The aviation sector has been slow to innovate, with 97% of hospitality and travel businesses seeking to explore agentic AI technologies. Recognizing the need for modern solutions, IBS Software and AWS have teamed up to tackle these challenges by delivering a unified, data-driven foundation that enhances retail operations from end to end.

Introducing iRetail: A Game Changer

iRetail is a ground-breaking platform that has been conceived and developed from scratch with a focus on artificial intelligence. It supports the entire Offer–Order–Settle–Deliver (OOSD) value chain, seamlessly integrating with existing airline operations. The platform leverages AWS’s powerful cloud capabilities alongside IBS Software’s rich experience in aviation retail intelligence.

One of the standout features of iRetail is its ability to provide self-curating product catalogs and hyper-personalized offerings in real-time. By harnessing AI, the platform intelligently adapts to travelers’ behaviors, enabling airlines to deliver highly tailored experiences at scale.

Scaling Innovation and Enhancing Operations

Under the new partnership, IBS Software is set to leverage AWS’s robust infrastructure to deploy iRetail across multiple regions, ensuring that airlines achieve 99.99% availability. This commitment to scalability emphasizes the need for reliability in mission-critical airline operations. As Chris Branagan, Chief Technology Officer of IBS Software, notes, iRetail is designed to operate within an