#USA #New York #Charli D'Amelio #Kate Spade #Ice Spice

Kate Spade New York Unveils New Fall 2025 Campaign Featuring Ice Spice and Charli D'Amelio

Kate Spade New York Launches Fall 2025 Campaign

Kate Spade New York has officially launched its global campaign for Fall 2025, titled 'Spark Something Beautiful'. This initiative brings back the dynamic duo of Generation Z, rapper Ice Spice and social media star Charli D'Amelio, while also introducing Grammy-winning singer Laufey and model Reign Judge. Under the leadership of CEO Eva Erdmann, this fresh campaign embodies a new visual style aimed at engaging the next generation and celebrates the magic that unfolds when friends unite.

Set against the vibrant backdrop of New York City, the narrative traces the journey of a young woman navigating life. As she arrives at a bustling crossroads alone, her friends join her, transforming this moment into a joyous celebration that highlights the beauty of connection. This story resonates with the ethos of Kate Spade New York, which is inspired by the belief that shared moments enrich life.

“At Kate Spade New York, we believe that shared little moments truly brighten our lives,” says Kaisy Mae O'Reilly, Senior Vice President of Marketing. “Much like our Duo Bag, the stars of our campaign showcase uniqueness and versatility, shining even brighter together. Essentially, this campaign is about how uplifting one another can transform simple moments into something extraordinary.”

The cool and enchanting Laufey resonates with Gen Z audiences, joining returning stars Ice Spice and Charli D'Amelio, alongside model Reign Judge. Their distinct personalities reflect the power of connection, emphasizing how the versatile Duo Bag symbolizes their collective spirit. Each individual has their unique ability to turn the mundane into the extraordinary through their unwavering friendship.

Laufey expressed her enthusiasm for the campaign: “To me, music has always been about connection, whether it’s with an audience at a concert or with those closest to me in daily life. What drew me into this Kate Spade New York campaign was its ability to capture the beauty inherent in shared moments. The idea that friendship can turn something as simple as crossing the street into magic resonates deeply with my worldview.”

Ice Spice also shared her appreciation for Kate Spade's work: “I’ve always admired Kate Spade New York for creating designs that are bold, yet universally elegant. Being part of this campaign felt natural as it centers around the people who bring joy into our lives and uplift us. For me, these are my friends, as it's clear that behind every successful woman stands the unwavering support of her friends.”

Relaying her own sentiments, Charli D'Amelio remarked, “I am excited to partner once again with Kate Spade New York. This campaign celebrates unity, which holds great significance for me, as my friends are my true support system. During the hectic times in my career, they help me reconnect with myself and remind me what's truly important. I love that Kate Spade New York emphasizes that life is better when shared with friends.”

At the heart of this campaign is the Duo Bag, a multipurpose essential that offers endless possibilities. It's designed for versatility, offering four distinct carrying styles: shoulder bag, crossbody, clutch, or fanny pack. The Duo is as adaptable as the women who wear it. The Fall/Holiday 2025 collection showcases the Duo in vibrant colors, including Cashew Milk, Black, Multi Leopard, Dry Thyme, Lime Slice, Ash Gray, and Burnt Sage, as well as holiday hues such as Milk Glass, Red Jelly, Leopard Haircalf, and Belladonna. Prices range from $298 to $348, with new styles launching throughout the season in stores and online.

Starting from September 23, 2025, the Fall 2025 collection will be available, with additional styles released over the season at Kate Spade New York locations and online. The campaign will also roll out across Kate Spade New York's channels on the same day and will continue through February 2026.

For more details about the vibrant visuals and captivating videos from this campaign, visit the official Kate Spade New York website.

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