Nifty Real Estate App Wins Good Design Award for 2025!

Nifty Real Estate App Awarded the 2025 Good Design Award

In a notable achievement, Nifty Lifestyle Corporation, based in Nakano, Tokyo, has announced that its property search application, the Nifty Real Estate App, has been recognized with the prestigious Good Design Award in the system and service category on October 15, 2025. This award is administered by the Japan Design Promotion Association and is a testament to the company's dedication to optimizing user experience.

The Nifty Real Estate App, which was launched in November 2013, has evolved through years of attentively listening to user feedback, striving to enhance usability and overall user experience. The application aims to simplify the significant life decision of finding a home by continually providing valuable and reliable services. The company emphasizes that it is committed to improving the quality, value, and brand image of its services moving forward.

Since the app's launch, it has focused on delivering an intuitive property search experience. With a user-centric design approach, Nifty has worked to consolidate complex real estate information into a singular, user-friendly interface. The app has been developed to cater to various needs and behavioral patterns by offering two distinct versions: a rental version and a purchase version.

By the end of March 2025, the app reached a significant milestone, surpassing 12 million downloads, featuring over 14 million property listings and 150 customizable conditions. This growth indicates its evolution into an indispensable tool for those unfamiliar with property hunting, facilitating easier connections between users and their ideal homes.

One of the app's standout features is its user-oriented experience design. Prioritizing intuitive usability, the app incorporates mechanisms that streamline the decision-making process. Notable functionalities include the Price Change Push Notifications for tracked properties (iOS for the purchase version) and Favorite Push Notifications that inform users of real-time interest activities on the rental and purchase versions.

Additionally, users can access a compilation of images taken by various real estate companies through the All Photos feature (iOS/Android for the rental version) or benefit from the For You recommendation system based on their viewing and browsing history (iOS for the purchase version). The app's design also considers diverse user environments, offering multiple navigational pathways. Furthermore, the adoption of color universal design showcases Nifty's commitment to inclusivity.

Continuing to adapt to market trends and evolving user needs, the Nifty Real Estate App remains dedicated to resolving challenges in the property search landscape.

Evaluation Comments from Good Design Award Jury

The judges remarked on the challenges people face when searching for real estate information due to discrepancies across various property information sites. Acknowledging this common struggle, the Nifty Real Estate App offers a comprehensive solution that aggregates listings across major sites, facilitating a single search platform for users. The commendation also highlights the extraordinary efforts in establishing partnerships and system integrations with multiple stakeholders, demonstrating the hard work put into achieving this service.

Acknowledgment from Nifty Lifestyle’s LifeStyle Division Head

Keiichiro Nishi, Head of the Lifestyle Division, expressed gratitude for the recognition, emphasizing the importance of transforming the often convoluted search for property information into a straightforward and satisfying user experience. He noted that the app's design goes beyond mere functionality to encompass features that support decision-making, such as price notifications and popular properties trends. Nishi recognizes that a home is a foundational aspect of life that shapes one's future, which drives Nifty's commitment to delivering an intuitive, information-rich experience. He reaffirms that Nifty will always align with user feedback to continuously enhance home-searching value.

Overview of the Good Design Award

Established in 1957, the Good Design Award (G-mark) is a benchmark for design recognition and promotion in Japan. The award aims to enhance the quality of life through design and address social issues by utilizing design methodologies. The awards ceremony and associated products are showcased annually, symbolized by the G-mark for outstanding design.

For more on the Good Design Award, visit Good Design Award Official Site.

Upcoming Event: Good Design Exhibition 2025

The Nifty Real Estate App will be featured in the “Good Design Exhibition 2025,” highlighting winning products from November 1 to November 5 at Tokyo Midtown in Roppongi. This event will also feature a pop-up store showcasing award-winning designs, including those recognized with the Long Life Design Award.

Event Details:

Dates: November 1 (Saturday) - November 5 (Wednesday), 11:00 AM - 7:00 PM (First day opens at 1:00 PM, last day closes at 6:00 PM)
Location: Tokyo Midtown, Roppongi, Tokyo
Admission: Free to enter

Special Campaign for Users

To celebrate the recent acknowledgment, a special campaign will be launched from October 15 to November 9, 2025. Users are encouraged to explore the intuitive operation and user-centric design of the Nifty Real Estate App during this period.

Campaign Details:

- Participate by: 1) Following the Nifty Real Estate X official account (@niftymyhome). 2) A-prize: Reposting the designated post. 3) B-prize: Commenting on the designated post about the appealing features of the Nifty Real Estate App.
- Prizes: A-prize: 15 Amazon gift cards worth 3,000 yen. B-prize: 5 Amazon gift cards worth 10,000 yen.
- Winner Notification: Winners will be selected through a fair lottery and notified shortly afterward.

About Nifty Lifestyle Corporation

Nifty Lifestyle Corporation is dedicated to providing behavioral support services that enhance the quality of life for individuals. Guided by the purpose of using empathy and technology to bolster decision-making in creating happier living conditions, the company strives to meet the everyday decision-making needs of its users.