#United States #KitchenAid #Benton Harbor #Stand Mixer #Butter

KitchenAid Unveils Its 2025 Color of the Year: Butter

On February 6, 2025, KitchenAid revealed its highly anticipated 2025 Color of the Year: a warm and inviting butter yellow called "Butter." This charming hue is designed to instill a sense of nostalgia and comfort, making it a perfect fit for modern kitchens. Whether you're baking cookies or preparing a family dinner, Butter adds a touch of warmth to every cooking experience.

A Color That Evokes Emotion

According to Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances, butter yellow is not just aesthetically pleasing; it has a powerful emotional resonance. More than half of consumers associate this cheerful shade with the feelings of comfort that come from homemade meals. The choice of this particular color reflects KitchenAid's commitment to cultivating connections through the culinary experience, reminiscent of the joy found in cooking with loved ones.

The soft, energizing yellow replicates the essence of a warm embrace, inviting makers into their kitchens to experiment and create. In fact, a recent survey revealed that yellow is perceived as a color that not only holds connotations of joy but also ignites deep-seated memories of shared cooking experiences, bridging generations in the family cooking tradition.

Colors of Nostalgia

This vibrant shade of yellow marks the seventh installment of KitchenAid's Color of the Year program, which aims to encapsulate global trends and the essence of contemporary life. Since the introduction of its first stand mixer colors in 1955, the brand has consistently harnessed the power of color to inspire kitchens around the world. As color trends evolve, Butter symbolizes KitchenAid's dedication to connecting with its community by delivering choices that resonate deeply.

Brittni Pertijs, Color, Finish, and Material Manager at Whirlpool, played an integral role in developing this color. By ensuring that Butter not only embodies warmth but also stands out as fresh and modern, the team worked meticulously to capture the emotional palette of cooking and home life. "Our goal was to create Butter as a soft yellow that evokes feelings of joy and nostalgia," Pertijs stated. This careful balancing of tradition with modernity is what makes Butter a unique addition.

Product Availability

Customers can now find KitchenAid's Artisan Stand Mixer available in the delightful Butter color. This model, the Artisan® Series 5 Quart Tilt-Head Stand Mixer (style number KSM195PSBT), carries a manufacturer's suggested retail price of $499.99. Whether for personal use or as a gift for a cooking enthusiast, this stand mixer in its sunny new shade is bound to inspire creativity and elevate kitchen aesthetics.

About KitchenAid

Since its inception in 1919 with the legendary stand mixer, KitchenAid has evolved significantly to become a beloved brand among home cooks and culinary professionals alike. The introduction of innovative products, including dishwashers and a wide range of countertop appliances, underscores KitchenAid's vision to enrich the cooking experience. With a commitment to quality and style, their lineup continues to grow, embodying everything from kitchen essentials to sophisticated gadgets.

For those interested in adding a touch of bright cheer to their cooking space, the new Butter hue is available for purchase at KitchenAid's website and select retailers. This new addition not only enhances functionality but also transforms the kitchen ambiance into a warm and inviting environment.

In summary, KitchenAid's choice of Butter as its 2025 Color of the Year aligns perfectly with its mission of inspiring makers around the world to create cherished moments in the kitchen, turning everyday cooking into delightful memories.