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Circana Introduces Analysis Builder for Enhanced Data Reporting

Circana, a recognized leader in consumer trend analysis, has announced the launch of its new feature, Analysis Builder, which is integrated into the Unify+™ platform. This innovative tool aims to simplify the process of creating analyses and reports, utilizing artificial intelligence to transform raw data into insightful presentations quickly and effectively.

In a fast-paced business environment, the need for real-time decision-making has never been more critical. Stuart Aitken, CEO of Circana, emphasized this need, stating, "Companies today must swiftly transform their data into actionable decisions. With Analysis Builder, we make analytics more accessible, faster to produce, and easier to share. Our clients can focus on what really matters - understanding their market, acting decisively, and accelerating their growth."

Features of Analysis Builder

Analysis Builder offers a host of features designed to enhance user experience by automating time-consuming tasks related to report preparation. Its integration into Unify+™ ensures a seamless transition from data analysis to actionable recommendations. This user-friendly tool assists in creating analyses that are not only clear and relevant but also ready to be shared with team members or stakeholders.

Key Components:

1. Visualization Gallery: This feature automatically converts raw data into professional visuals that are ready to be utilized in presentations and reports. Users can generate high-quality graphical representations in just a few clicks, which can be viewed within Unify+™ or exported to popular formats like PowerPoint, Excel, and PDF. This functionality drastically cuts down the time spent on formatting reports.

2. AI Insights: Analysis Builder employs AI to automatically generate summaries, titles, and key insights derived from the analyzed data. Users can interact with the tool using natural language, making it easy to delve deeper into specific results, explore trends, or tailor analyses to meet individual needs. This capability enhances the understanding of market performance and helps prioritize important actions effectively.

Robert Bird, Executive Vice President and General Manager of Liquid AI at Circana, remarked, "Our goal is to make insights easier to produce, faster to share, and simpler to leverage. By combining Circana’s expertise with artificial intelligence, Analysis Builder enables a broader range of users to quickly access quality analysis and make informed decisions, even when faced with complex issues."

Availability

Analysis Builder is set to be available globally at the beginning of Q4 2026, marking a significant advancement in Circana's efforts to empower businesses with the tools needed for efficient decision-making and strategic growth.

About Circana

Circana stands at the forefront of consumer trend analysis, utilizing advanced technology driven by AI alongside predictive data analytics. Their commitment is to aid clients—including retailers and consumer goods companies—in understanding consumer behavior, market dynamics, and demand forecasting. Circana’s Liquid Data™ technology leverages a wealth of high-quality data and intelligent algorithms, honed over six decades of experience, to provide actionable insights. This enables clients to swiftly adapt their business strategies to foster sustainable growth in an increasingly complex and fast-paced economy. For further details, visit www.circana.com/fr.