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BELLAMI's Revolutionary Campaign: 'Be Full of Yourself'

In a bold move to redefine the hair extension industry, BELLAMI, recognized as the leading hair extension brand globally, has announced a transformative partnership with Highlight Artists, a premier talent management agency co-founded by celebrity hairstylists Jen Atkin and Justine Marjan. The brand's new campaign, entitled "Be Full of Yourself," seeks to establish hair extensions as not just accessories, but as authentic expressions of individual beauty that everyone can enjoy.

The launch of the platform, dubbed "Beautiful Extensions of You," emphasizes the campaign's mission to inspire self-expression and promote confidence among its primary audiences: professional stylists and their clients. It aims to shift the narrative surrounding hair extensions, encouraging people to embrace their beauty unapologetically.

BELLAMI's Commitment to Quality and Education

Since its launch in 2012, followed by the introduction of its professional line in 2017, BELLAMI has been a pioneering force within the hair extension market, consistently dismantling barriers, enhancing industry standards, and making professional-grade transformations accessible to everyone. Now, with Jennifer Atkin and her team of esteemed stylists, the brand aims to elevate its outreach to both consumers and professionals alike.

This collaboration isn't merely an endorsement from celebrated hairstylists; it marks a strategic partnership with some of the industry's most revered talents, helping normalize hair extensions as a common part of one's beauty routine. Jen Atkin, a well-respected figure in the styling industry, embodies the ideal mentor, guiding professionals in various aspects of the beauty landscape, from behind-the-chair styling to high-stakes celebrity work. Due to popular demand, Atkin has taken on the role of BELLAMI's first Global Brand Ambassador, bridging the gap between stylists and consumers in new and impactful ways.

Mary Burns, President of BELLAMI, quoted, "Our mission has always revolved around empowering both professionals and consumers by instilling confidence through education, innovations, and integrity. By partnering with Jen Atkin and Justine Marjan, we're poised to elevate the entire hair extension category with insights from the most trusted voices."

Charlotte Watson, Chief Marketing Officer, added, "We aspire for all individuals to feel completely full of themselves, equipped with hair and energy that demand attention. Through this engagement and guidance from leading stylists, we aim to help everyone achieve personalized and authentic looks."

Innovative Products Launched

BELLAMI has also introduced advanced professional products, the Tape-In Deluxe and Tape-In Express Weft, designed for quicker installation and improved comfort while maintaining a high level of customization. These innovations utilize RootReplica™ Technology, a patent-pending method that replicates natural hair roots to achieve a flawless, voluminous, and natural appearance. This commitment to quality and professional-grade solutions highlights BELLAMI’s dedication to providing hairstylists with exceptional tools to create remarkable results for their clientele.

According to Atkin, "Working with BELLAMI felt like a fitting collaboration—extensions should be about showcasing one’s unique essence and individuality, not merely a fleeting beauty extra. Our mission is to make extensions exciting and aspirational for both consumers and professionals."

The creative strategy for this campaign was executed by Fred Farid, a renowned international advertising agency, to ensure an engaging narrative that resonates with diverse audiences.

Consumers interested in experiencing BELLAMI extensions can visit any of the brand’s Beauty Bar locations in cities like Houston, Las Vegas, Miami, New York City, or the upcoming salon in West Hollywood. Additionally, they are encouraged to seek personalized consultations with their own stylists or a BELLAMI stylist to better understand their options.

For professional hairstylists, more information about purchasing BELLAMI extensions or accessing the most comprehensive education programs can be found at BELLAMI Professional.

BELLAMI continues to proudly maintain the largest selection of hair extensions in the industry, constantly innovating to cater to all hair types and lifestyles. Each service is tailored to ensure an exceptional level of customization, allowing users to truly "be full of themselves."

About BELLAMI

BELLAMI has been at the forefront of the hair transformation industry, empowering women with confidence through its premium hair extensions. Ethically sourcing 100% Virgin Remy human hair, BELLAMI is dedicated to producing high-grade, cuticle-intact luxury hair extensions. Their extensive product assortment and commitment to stylist education have certified over 30,000 stylists globally through the BELLAMI Academy. With roots in Los Angeles, California, BELLAMI is recognized for its frequent innovations and sales, offering a pack of hair extensions every minute, every day.