#Canada #Vancouver #Customer Experience #AI Services #TELUS Digital

TELUS Digital Expands Global Reach for AI Data Services

TELUS Digital, the innovative technology branch of TELUS Corporation, is taking significant steps forward in enhancing its global operational capabilities. Over the past nine months, the company has expanded its footprint to better serve the increasing demand for AI-driven customer experience (CX) services and data solutions in key international markets, particularly in the Asia-Pacific region and Latin America.

Strategic Expansion into Asia-Pacific and Argentina

As part of its global growth strategy, TELUS Digital has extended its reach across various countries in the Asia-Pacific region, including Indonesia, Thailand, Vietnam, and Malaysia. This move reflects the company's commitment to providing enterprises with cutting-edge AI-enabled services tailored to diverse markets. Notably, TELUS Digital has also newly established operations in Argentina, further solidifying its presence in Latin America.

In India, TELUS has expanded its existing infrastructure by increasing capacity at two sites in Bengaluru and Ahmedabad, while also inaugurating a new site in Kolkata. This growth allows the company to operate eight sites across six major cities in India, tapping into the region's rich pool of tech talent.

The Role of AI in Customer Experience Management

With enterprises increasingly embedding AI into their customer experience frameworks, partners like TELUS Digital play a crucial role in delivering successful AI-led transformation. According to the Everest Group’s 2025 Customer Experience Management (CXM) Services PEAK Matrix® Assessment, companies are prioritizing service providers with strong regional language support and versatile delivery capabilities that can adapt to the rapidly digitizing markets in Asia-Pacific and Latin America. TELUS Digital, now operating in over 35 countries and employing more than 82,000 individuals worldwide, is well-positioned to fulfill this need.

The company's strength lies in its ability to deliver CX services in 60 languages while supporting over 500 languages and dialects for AI training and data labeling. This functionality equips enterprises with the tools needed for deploying multilingual AI systems, thus enabling them to enhance user engagement across different regions.

Delivering Trust and Safety Solutions in Southeast Asia

In Southeast Asia, TELUS Digital provides a range of trust and safety solutions focused on financial compliance and platform safety. These solutions encompass various technologies, including Know Your Customer (KYC) initiatives, anti-money laundering (AML) protocols, and measures to prevent fraud and manage disputes. Furthermore, the company specializes in user safety and identity verification, combining advanced content moderation techniques with AI data management services to bolster security for gaming clients.

This regional expansion emphasizes the importance of culturally relevant language support. By adding languages such as Vietnamese, Thai, and Malay to its offerings, TELUS Digital enhances its service capabilities and delivers faster, more scalable solutions to clients operating in these diverse markets.

Strengthening AI Data Services in India

Recognized as the world's top offshore delivery location, India has attracted significant investment from global technology firms looking to capitalize on its expansive technical talent pool. TELUS Digital’s strategy, consequently, aligns with the country's growing digital ecosystem. The company’s sites in India are now focused on providing advanced AI data solutions, machine learning initiatives, and global customer experience support, thereby fostering innovation across multiple technological domains.

While enhancing its delivery capabilities in India, TELUS also provides sophisticated platforms like the Fine-Tune Studio and Ground Truth Studio, designed to support large-scale AI training and data projects. This investment not only promises to amplify operational efficiency but also positions TELUS Digital as a pivotal player in the burgeoning AI landscape.

Argentina: A New Frontier for Nearshore Solutions

Telus Digital's establishment of a site in Argentina taps into a vibrant technology talent pool characterized by high English proficiency and robust technical skills. Given its strategic position and a regional workforce aligned with both U.S. and European working hours, TELUS Digital is ideally set up for real-time collaboration and support for global clients. In addition to digital engineering, the company will offer enterprise AI solutions, data insights, and agentic AI automation tailored to local market dynamics.

Furthermore, TELUS’s strong commitment to employee wellness through its Health division underscores its dedication to maintaining a healthy and productive workforce in this new market.

The Future of TELUS Digital

As TELUS Digital continues to expand its service offerings across high-growth markets, it reinforces its mission to equip enterprises with the capability to navigate the complexities of AI deployment effectively. Specifically, the blend of regional expertise and global delivery standards positions TELUS Digital as a go-to partner for organizations looking to leverage AI to its fullest potential.

For more information on TELUS Digital’s services and innovations, visit telusdigital.com.

• ---