#Malaysia #Kuala Lumpur #Aduna #Network APIs #Maxis

Aduna Expands Global Network API Ecosystem through Partnership with Maxis in Malaysia

In an era where digital services continue to evolve at an unprecedented pace, Aduna, a global aggregator of standardized network-integrated telecommunications services, has announced a strategic partnership with Maxis, one of Malaysia's leading telecommunications companies. This collaboration aims to enhance the adoption of advanced network APIs, thereby facilitating the launch of next-generation digital services across various sectors.

The partnership was formalized through a Memorandum of Understanding (MoU) at the GSMA Digital Nation Summit 2025 held in Singapore. This agreement will allow businesses and developers in Malaysia to seamlessly access Aduna's extensive platform of common network APIs, which is designed to promote interoperability and efficiency.

By integrating Aduna's advanced API solutions with Maxis's robust connectivity and network services, businesses are expected to uncover innovative use cases, significantly reduce their time-to-market, and deliver enhanced, secure customer experiences. The collaboration focuses on high-impact APIs such as Number Verification, SIM Swap, KYC Match, and Location Verification, which are critical for mitigating digital fraud and bolstering online transaction security, especially in financial services and e-commerce sectors.

Unlocking New Opportunities

The power of network APIs extends beyond fraud prevention; they open up fresh opportunities across multiple industries. By acting as a universal bridge between various software applications and connectivity solutions, Aduna's aggregation model enables developers to build solutions that can function seamlessly across different networks and geographical boundaries. This approach not only fosters scalability and security but also enhances efficiency in digital transformation efforts.

According to Aduna's spokesperson, Anthony Bartolo, “We are dedicated to constructing the largest ecosystem of standardized network APIs to foster the next wave of digital innovation. Partnering with Maxis allows us to extend our unified platform into one of Southeast Asia's most dynamic digital economies, empowering developers and enterprises in Malaysia to create impactful, secure, and scalable solutions.”

Maxis, represented by Prateek Pashine, Chief Enterprise Business Officer, echoed this sentiment, stressing that “APIs are vital in the contemporary digital economy. Our partnership with Aduna positions us to harness the potential of these technologies to unveil greater value for Malaysian businesses.” The collaboration highlights Maxis’s commitment to innovation, enabling the development of more user-centric services backed by access to advanced network APIs.

Supporting Open Standards

This partnership also emphasizes Maxis's established reputation for supporting open standards and interoperability within the telecommunications sector. The company aligns with the GSMA Open Gateway framework and the CAMARA Project, and has previously contributed to the Bridge Alliance API Exchange (BAEx) initiative, which integrates telco APIs across the Asia Pacific region. This initiative was particularly significant as it involved operators from Malaysia, Thailand, and Singapore, promoting stronger authentication methods and fraud prevention strategies.

Together, Aduna and Maxis are at the forefront of Malaysia’s digital transformation. By advancing the use of open, interoperable APIs, they aim to deliver sustainable value for their customers, partners, and industry as a whole.

About Maxis

Maxis is known as Malaysia's leading integrated telecommunications service provider, delivering high-quality digital services and connectivity solutions for over 30 years. The company is recognized for its commitment to leveraging technology to improve lives in Malaysia, striving to stay ahead of the curve in the evolving digital landscape. With a converged network that reaches approximately 95% of the Malaysian population, Maxis plays a pivotal role in the digitalization of the nation.

Furthermore, Maxis believes in giving back to the community, engaging in outreach programs aimed at empowering students, supporting small businesses, and providing opportunities for aspiring young talent through scholarships and training programs.

About Aduna

Aduna is a noteworthy collaboration between some of the world’s leading telecom operators and Ericsson, committed to enabling developers around the globe to unlock the full potential of networks through unified network APIs. Its partners include major telecom companies such as ATT, Bharti Airtel, Deutsche Telekom, and many others. Through the CAMARA open-source project, driven by GSMA and the Linux Foundation, Aduna fosters a standardized platform that promotes collaboration, improves user experiences, and encourages industry growth. To learn more about Aduna and its offerings, visit adunaglobal.com.