Bragg® Launches Campaign for National ACV Day Celebrating Timeless Health Solutions

Bragg® Celebrates National ACV Day with Innovative Campaign

Bragg Live Food Products, Inc., known for pioneering apple cider vinegar (ACV), has unveiled a new initiative titled "A Dose of What Works" on September 17, 2025. This campaign aims to remind consumers that while many wellness trends come and go, tried and true products like ACV continue to provide real health benefits.

The Trendy Trade-In Event

To kickstart this campaign, Bragg will host its first-ever Trendy Trade-In Pop-Up event on September 23, which coincides with the newly established National ACV Day. This event will take place at Santa Monica Pier from 11 a.m. to 4 p.m. PST. Attendees are encouraged to bring in unused wellness products and trade them for Bragg's apple cider vinegar staples. This initiative not only provides a tangible benefit for customers but also serves to educate them on how to cultivate effective, long-term wellness habits.

Survey Insights Into Consumer Health Trends

Along with the campaign, Bragg has released new survey data indicating that approximately 25% of Americans overspend on quick-fix health products, wasting an average of $500 annually. Particularly, Gen Z and Millennials are cited as the most significant 'wellness spenders' yet also report the highest regrets regarding their purchasing decisions. In contrast, Baby Boomers are more inclined to stick with fundamental health practices such as sleeping well and exercising.

These findings resonate with Bragg's message that supporting wellness is about more than chasing the latest trends; it requires focusing on sustainable practices that have been effective throughout history. CEO Linda Boardman emphasized the importance of National ACV Day by stating, “Our commitment to spreading awareness about genuine wellness solutions like ACV, backed by a century of research, remains resolute.”

The Importance of Timeliness in Wellness

Through the campaign, Bragg seeks to cut through the noise of temporary wellness trends and refocus attention on simple, effective solutions supported by science. The initiative embodies Bragg's goal to empower individuals to embrace actionable and sustainable wellness practices, steering them away from fleeting fads.

Bragg's Legacy and Product Range

Founded by the health pioneer Paul Bragg in 1912, Bragg Live Food Products has become an enduring symbol of natural health. Over the past century, Bragg has expanded its offerings to include a diverse selection of products from apple cider vinegar shots and olive oil to seasonings and salad dressings. Everything is designed to promote a vibrant lifestyle that aligns with the wellness wisdom that has stood the test of time.

Conclusion

Bragg’s commitment and innovations highlight the brand's dedication to enhancing wellness through enduring practices. As the company prepares for National ACV Day, it invites the public to join them in a celebration of true health solutions that work. For further details about the brand or the event, visit their website at Bragg.com or follow them on social media @Bragg.

Join us on September 23 to learn more, engage with your community, and discover the power of apple cider vinegar as a timeless health staple!