Reiwa PR Trains SMEs on Recruitment Strategies at the Yokohama Summit

On August 7, 2026, Miki Ozawa, CEO of Reiwa PR, took center stage at the Yokohama Summit, co-hosted by the Greater Tokyo area's various support centers and PR TIMES. This event drew the attention of numerous small and medium-sized enterprises from Tokyo, Kanagawa, Saitama, and Chiba, seeking guidance on enhancing their recruitment efforts and organizational effectiveness in a competitive workforce landscape.

Event Overview

The summit, aimed at empowering SMEs, featured the theme: "How to Secure Talent Retention and Productivity for the Future of Small Enterprises." The attendees gathered at the Tokyo Shinkin Bank Association's venue in Kyobashi, where Ozawa presented her thoughts on the evolution of recruitment advertising.

During her keynote, titled "How to Kickstart Recruitment PR that Supports Hiring Activities," Ozawa emphasized that recruitment PR is not merely a method for acquiring talent, but a critical component of a company’s survival strategy amidst a shrinking workforce due to Japan's aging population. She outlined how companies can transform into