Caffarel, the esteemed chocolate brand originating from Turin, Italy, is set to launch exclusive New Year's lucky bags for 2026. Distributed in Japan by Yamamoto Shoten, these limited edition offerings will be available starting January 1, 2026, at the Caffarel Gransta Tokyo store, and from January 3, 2026, at their Kobe Kitano flagship store and Yokohama Old Foreign Settlement store until supplies last.
Campaign Overview
The lucky bags will include various delightful items, perfect for celebrating the New Year with family and friends. Each store may feature unique products, so inquiries are suggested for specific availability and offerings.
Featured Products
1.
Lucky Bag A Set (available at Caffarel Gransta Tokyo and Kobe Kitano)
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Price: ¥10,800 (incl. tax)
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Contents:
- Campana Chocolates
- 450g of Gianduja
- 450g of Bitter Gianduja
- Mushroom Pot (Orange)
- Ladybug and Mini Heart Set
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Special Gift: Each bag comes with a Caffarel original non-woven bag.
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Total Value: Items combined are worth ¥36,000, making it an extraordinary deal and ideal for gatherings during the festive season.
2.
Lucky Bag B Set 1 (Caffarel Gransta Tokyo only)
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Price: ¥5,940 (incl. tax)
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Contents:
- Mushroom Pot (Orange)
- Mushroom Pot (Red)
- Ladybug and Mini Heart Set
- 450g of Chocolate Mushrooms
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Special Gift: Original non-woven bag included.
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Total Value: Worth ¥17,000, featuring two charming mushroom pots and a large pack of popular chocolate mushrooms, a sure hit with kids.
3.
Lucky Bag B Set 2 (Kobe Kitano and Yokohama Old Foreign Settlement only)
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Price: ¥5,940 (incl. tax)
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Contents:
- Mushroom Pot (Orange)
- Mushroom Pot (Red)
- Ladybug and Mini Heart Set
- 450g of Cat Chocolate
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Special Gift: Original non-woven bag enclosed.
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Total Value: Packed with goods worth ¥17,000. This set includes two delightful mushroom pots and a generous 450g of popular cat-shaped chocolate, perfect for cat lovers.
About Caffarel
Founded in 1826, Caffarel is a long-established chocolate brand celebrating its 200th anniversary in 2026. The brand is renowned for inventing the Gianduja chocolate, a delicious blend of hazelnut paste and cocoa that has been cherished worldwide since then.
For further details, check their official website:
Caffarel Japan and their Instagram:
Caffarel Instagram.
More on Gianduja
Gianduja, Caffarel's signature chocolate, marks its 160th anniversary in 2025. This smooth chocolate is composed of 28% hazelnut paste, offering a rich flavor and delightful melt-in-your-mouth texture.
Company Details
Name: Yamamoto Shoten, Inc.
President: Itsu Natori
Location: 902, Nippon Building, 79 Kyomachi, Chuo Ward, Kobe 650-0034, Japan
Established: 1911
Business Activities: Import/export, wholesale, retail, and production of Western confections
Capital: ¥40 million