#United States #Charleston #Meat Snacks #New Primal #Snack Mates

New Primal Expands Nationwide with Exciting Target Launch

New Primal, a trailblazer in clean-ingredient meat snacks, has announced a significant retail expansion at Target stores across the United States, marking a new chapter in its commitment to health-focused snacking. The company aims to revolutionize the protein aisle with the launch of an invigorated range of poultry products designed to cater to the increasing consumer demand for nutritious, on-the-go options.

A Fresh Look for Snack Mates

As part of this expansion, New Primal is revealing a comprehensive redesign of its popular Snack Mates line. The new packaging is set to unify the brand’s identity, aligning the kid-friendly offerings with the overall ethos of New Primal, ensuring that shoppers can easily recognize their commitment to high-quality, protein-packed snacks suitable for every family member. The redesigned pouches feature a prominent logo, a two-tone color scheme, and a clear viewing window that showcases the quality of the products inside.

The new Snack Mates line will include delicious options such as the Rotisserie Seasoned Chicken Sticks, a convenient snack inspired by a beloved dinner flavor, and Buffalo Style Chicken Sticks, which offer a tangy taste without the mess of traditional wings. Additionally, the Chicken Maple Snack Mates, a blend of all-natural chicken and sweet maple, along with Classic Turkey Snack Mates, will see expanded distribution in Target locations nationwide.

Capitalizing on Growing Trends

Recent consumer trends have shown a surge in the popularity of New Primal's offerings, with their chicken sticks experiencing a staggering 585% growth over recent months. This growth underscores the brand’s increasing role as a pivotal player in the $3 billion meat snack market. Notably, Catalina data reveals that over 60% of Snack Mates purchases are made by new buyers in the category, indicating that New Primal is successfully driving new customer engagement and expanding the market.

Jason Burke, the founder of New Primal, expressed the brand’s vision, stating, "Our mission has always been to make healthy snacking effortless for the whole family, and this nationwide Target launch brings that vision to life on a massive scale." Burke highlighted the brand's intention to offer flavorful options that do not compromise on quality or nutrition, whether for a quick lunch or an after-school snack.

Commitment to Quality

New Primal stands out in the market by ensuring that all its products are made with all-natural poultry, are gluten-free, soy-free, and low in sugar, making them a smart choice for health-conscious consumers. The Chicken Maple and Classic Turkey Snack Mates will be available in a 5-count bag for $5.99, while the Rotisserie Seasoned and Buffalo Style Chicken Sticks will retail at $2.29 for a single serving or $10.99 for a 5-count bag.

Consumers can now conveniently find and purchase New Primal's meat snacks at Target stores nationwide, as well as online at Target's official website. For a more comprehensive view of New Primal’s full range of products, customers are encouraged to visit the brand's website at newprimal.com.

About New Primal

Founded in 2012 by Jason Burke, New Primal has differentiated itself as a leader in the clean-label snack industry. The brand’s mission centers around the belief that meat snacks can be both healthy and enjoyable. Based in Charleston, SC, New Primal offers a variety of high-protein, low-sugar snacks made from carefully sourced ingredients, including 100% grass-fed beef and all-natural poultry. Their mantra, "Protein that Keeps Your Pack Moving," reflects the brand’s commitment to transforming the protein aisle with artisanal quality and fun flavors that everyone can enjoy.

For more information about New Primal’s innovative product lineup and the company’s vision, please visit newprimal.com.