B2B Marketing Webinar
2025-06-23 03:04:24

Transforming B2B Marketing Through AI Collaboration: A Free Webinar for Marketing and Sales Leaders

Webinar Overview: A Return to Customer-Centric B2B Marketing with AI Collaboration



As data indicates, over 80% of companies struggle with a shortage of B2B marketers, leading to challenges in securing and nurturing marketing talent. At the same time, the advancement of AI technology has created a competitive environment where traditional methods relying on personal intuition and experience can no longer compete. This free webinar aims to address this transformation in B2B marketing through a three-part approach that highlights the importance of returning to a customer-centric mindset, the collaboration with AI, and continuous talent development.

Understanding the Structure of the Webinar



Part 1: The Foundation of Learning in a Shrinking Market


In this section, we will discuss the importance of redefining marketing strategies and engaging in co-creation marketing theories tailored for a contracting market. We aim to revisit fundamental marketing principles before diving into the utilization of digital tools.

Part 2: Tackling B2B Specific Challenges with AI


This session will introduce effective strategies tailored for B2B’s unique multi-stakeholder decision-making groups. We will delve into how AI collaboration can assist in analyzing stakeholder involvement, thereby facilitating smooth engagement throughout the marketing strategy phases.

Part 3: Continuous Skill Enhancement through AI Learning Platforms


Finally, our focus will shift to the methods for continuous skill improvement using AI-driven learning environments. We will discuss how a structured approach to talent development aligns with the needs of modern marketing.

Three Key Takeaways from This Webinar


1. Understand Co-Creation Marketing Strategies: Gain insights into how to navigate marketing challenges in a shrinking market through effective co-creation strategies.
2. Importance of Persona and Journey Design: Learn about the significance and implementation techniques specific to the B2B decision-making groups.
3. AI Literacy for Talent Development: Understand how to leverage AI-driven platforms for continuous learning and skill enhancement in marketing.

Recommended for:


  • - Leaders and team members in B2B marketing divisions feeling challenged in achieving better outcomes.
  • - Sales managers looking to strengthen collaboration with marketing teams.
  • - Talent development heads interested in enhancing marketing skills and AI literacy.

Event Details


  • - Date: June 26, 2025 (Thursday) 16:00-17:00
  • - Format: Zoom
  • - Participation Fee: Free

Registration Information


To register, please visit the seminar page hosted by Youm Technology Japan.

Speakers Information


Yuka Uchimira


Representative Director, Benecro Inc.
As a marketing operations consultant with extensive expertise in B2B marketing, Uchimira has a proven track record of implementing revenue-driving strategies.

Takuya Okimoto


Learning Consultant, Youm Technology Japan
With a background in training and education within major enterprises, Okimoto focuses on creating impactful training that aligns with technological advancements to foster performance learning.

Toshihiro Ishii


Representative Director, Conet Work
Ishii brings valuable experience from his time at Toshiba and is committed to addressing social issues through co-creation within a new ecosystem.

Program Agenda


Part 1: Returning to the Roots of Learning


  • - Presenter: Toshihiro Ishii
  • - Discusses the necessity of revisiting core marketing principles.

Part 2: B2B Marketing Talent Shortage and AI Collaboration


  • - Presenter: Yuka Uchimira
  • - Strategies for addressing the unique challenges faced by B2B firms.

Part 3: Accelerating B2B Marketing Transformation with AI


  • - Presenter: Takuya Okimoto
  • - Significance of enhancing AI literacy for marketing participants.

For Inquiries


Contact: Ms. Uchimira at Benecro
Email: benecroinfo@benecro.co.jp

Company Information:
  • - Website: Benecro Inc.
  • - LinkedIn: Benecro LinkedIn
  • - Tokyo Office Address: Minato-ku, Shimbashi 4-14-1, Shimbashi AUN BLDG 4F, Tokyo
  • - Phone: 03-6692-0977



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Topics Business Technology)

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