Kinrei Corporation Launches New TV Commercial ‘The Face of Kinrei’ with Premium Product Line

Kinrei’s New TV Commercial: ‘The Face of Kinrei’

Kinrei Corporation, headquartered in Fushimi, Kyoto, has officially announced the launch of its new television commercial titled ‘The Face of Kinrei’ starting October 13, 2025. This new advertisement introduces Kinrei’s flagship product series known as ‘No Water Needed,’ humorously likening each family member to a different product, thereby establishing a family connection with their offerings.

The ‘No Water Needed’ series, which boasts over 200 million total sales, stands out as the number one brand for frozen noodles. The commercial dynamically presents how simple and delicious meals can be prepared by just heating the product in a pot, facilitating a gourmet dining experience at home. With the catchy melody ‘Kachikachikkara Acchicchi♪,’ the advertisement reinforces the message that you can enjoy high-quality cuisine with ease.

As part of its 50th-anniversary celebration, Kinrei is also introducing its first-ever premium product line, featuring the ‘No Water Needed Premium Kadoya Sōdō Wonton Noodles’ and ‘No Water Needed Premium Iida Shoten Soy Sauce Ramen.’ These premium items are designed with a focus on quality and represent the pinnacle of Kinrei’s culinary offerings.

Additionally, Kinrei is currently holding a ‘50th Anniversary Grand Appreciation Festival,’ where eligible participants can win fantastic prizes, totaling up to 12,300 winners. The festival coincides with the launch of the ‘Kinrei de Hanakin♪ Campaign’, which is aimed at promoting the new premium products.

Details of the New Commercial

CM Overview

- Title: Kinrei Corporation TV-CM ‘The Face of Kinrei’
- Air Date: October 13, 2025
- Broadcast Areas: Kanto, Tokai, Kansai, Chugoku Shikoku, Kyushu (some regions excluded)
- Featured Products:

- No Water Needed Premium Kadoya Sōdō Wonton Noodles
- No Water Needed Premium Iida Shoten Soy Sauce Ramen
- No Water Needed Nabeyaki Udon
- No Water Needed Kyoto-Style Dashi Udon
- No Water Needed Yokohama-style Ramen
- No Water Needed Sapporo Miso Ramen

Innovations in the ‘No Water Needed’ Series

Since its release in 2010, the ‘No Water Needed’ series has gained immense popularity, surpassing 200 million sales as of March 2024. Thanks to a patented ‘Double Freezing Three-Layer Structure,’ this series allows for a seamless combination of frozen noodles and broth without the need for additional water. Just heat them in a pot, and dinner is ready—not only quick but also delicious, mirroring restaurant-quality meals at home.

Campaigns and Promotions

50th Anniversary Festival

In honor of its 50th anniversary, Kinrei is expressing its gratitude to consumers through the ‘Grand Appreciation Festival’. Customers can collect points from their purchase receipts of eligible products to win various prizes, including digital gift cards and Kinrei original goods, available to 12,300 winners.

- Campaign Period: August 19, 2025, to April 30, 2026
- Registration Process: Register on the campaign page, upload receipts, and accumulate points for rewards.
- Link to Campaign Details: 50th Anniversary Campaign

‘Kinrei de Hanakin♪ Campaign’

This campaign highlights the launch of Kinrei's new premium products, allowing participants to win unique prizes including decorative bowls and U-NEXT subscription cards.

- Campaign Instructions: Follow Kinrei's official X account and choose prizes to participate.
- Prize Winners: Up to 87 winners can receive exclusive bowls alongside U-NEXT subscription cards.

Through these initiatives, Kinrei aims to solidify its connection with consumers while showcasing its innovative product lines. This charming new commercial is sure not only to entertain but also to leave an impact that resonates throughout the celebrations of their storied 50-year legacy.