LUUP Ambassador Update
2026-06-30 00:36:42

Introducing the Exciting New Season of LUUP Ambassadors: Unlocking Micro-Mobility Adventures

Introducing the 4th Generation LUUP Ambassadors



The Tokyo-based company Luup has announced the selection of new ambassadors for its micro-mobility service, LUUP. These ambassadors will promote the daily use of LUUP while sharing tips on how to enjoy it safely and stylishly. The program aims to highlight the unique charm of LUUP in various lifestyle contexts, making transportation both practical and enjoyable.

Key Focus Areas for the New Ambassadors



This year, the LUUP ambassadors were selected from four vibrant communities that resonate strongly with the LUUP lifestyle: sauna, fitness/running, dance, and gourmet food. Each community offers unique insights and experiences, which the ambassadors will share on social media, using assigned hashtags.

Sauna Community: #LUUPでととのう


For the sauna enthusiasts, LUUP presents a perfect solution for post-relaxation transport. With LUUP ports conveniently located near many bathing facilities, the ambassadors will focus on why it’s better to breeze home on a LUUP rather than riding the crowded train or walking and sweating again. As they explore the ‘moving outside bath’ concept, they will introduce a fresh approach to relaxation and leisure.

Featured Ambassadors:

Fitness/Running Community: #WorkOutWithLUUP


The fitness ambassadors will inspire a new workout routine—one that encourages runners to head out at full speed without worrying about the return trip. By utilizing LUUP to cool down after a workout, they will provide valuable tips on how to enjoy exercise more freely and effectively.

Featured Ambassadors:

Dance Community: #DANCEtoLUUP/#DANCE2LUUP


For dancers, LUUP is the ideal transport option that offers flexibility for late-night studio practices. Ambassadors from the dance community will showcase how LUUP seamlessly integrates into the street culture and lifestyle of dancers, advocating why LUUP is their best travel companion.

Featured Ambassadors:

Gourmet Community: #LUUPメシ


The gourmet ambassadors will explore dining adventures that are a bit far from the station but don’t necessitate a taxi ride. LUUP aims to turn transportation into an exciting part of the dining experience, encouraging people to think, “I can’t wait to take LUUP to that restaurant this weekend!”

Featured Ambassadors:

Continuing the Journey


With the 4th generation of LUUP ambassadors, the company is committed to presenting the new values of LUUP through lively community engagement. The activities will also reinforce safe driving awareness and proper traffic rules.

For updates on the ambassadors' activities, you can follow Luup's official social media channels:

The LUUP app is now available for download on iOS and Android devices. Make sure to stay updated and utilize LUUP's services effectively for your lifestyle needs.

For more information, visit LUUP's website.


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Topics Consumer Products & Retail)

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