Ureru Net Advertising Group Launches AI-Powered Video Production Workflow

In a significant leap towards the digital future, Ureru Net Advertising Group Co., Ltd. has announced the launch of its new video production workflow powered by generative AI technology. Headquartered in Fukuoka, Japan, the company aims to fully automate the video production process, focusing on speeding up the implementation and dynamic adaptation of performance-driven advertisements, particularly on social media platforms.

Background of the Initiative

The decision to expand generative AI usage from static images to videos stems from successful test runs in their previous static image campaigns. The results indicated a considerable improvement in testing frequency and learning speed due to AI intervention. Furthermore, the rapidly evolving digital advertising landscape showed a clear preference for video formats such as TikTok, Reels, YouTube, LINE VOOM, and X Video. Early moments, subtitle density, and aspect ratio optimization emerged as determining factors for video success, underscoring the necessity for AI integration in video production.

Detailed Workflow of AI in Video Production

Ureru's approach consists of several advanced steps designed to enhance the video production process:

1. Automation of Planning and Designing

This phase involves automatic generation of campaign briefs that explore multiple scenarios for challenges, solutions, justifications, and calls to action. Scripts are generated along with storyboards, tailored for different time slots, such as 15-second and 30-second edits, ensuring diverse creative options.

2. Streamlining the Production and Editing Process

In this stage, the company has integrated features like automatic subtitle and typography generation, including error detection and checks against medical claims. The aspect ratio optimization feature facilitates bulk export in various formats (9:16, 1:1, 16:9), while voice synthesis and background music suggestions are generated based on copyright compliant materials. The editing is made easier with block editing capabilities allowing swift adjustments to openings, evidence showcases, and calls to action.

3. Deployment Across Multiple Media and Verification

A notable release feature is the automatic generation of 5 to 10 initial campaign variants for A/B testing per platform, which allows for rapid identification of winning elements. Keyframe analysis and automated thumbnail suggestions enhance the creative quality while generating variations in the crucial first three seconds (the hook).

4. Establishment of Governance and Operations Framework

To ensure compliance with medical advertising guidelines, the workflow includes a comprehensive set of checks against legal standards, copyright, and trademark regulations. A meticulous process for prompt generation and human approval is in place, ensuring brand safety through automated detection of inappropriate expressions.

Example Platforms Targeted

The new AI workflow is compatible with widely recognized platforms such as Meta (Facebook, Instagram), TikTok, YouTube (In-feed, In-stream), LINE, X (formerly Twitter), and Pinterest, setting a robust stage for diverse advertising campaigns.

Expected Outcomes

The introduction of this AI-driven approach is anticipated to reduce production times and expand the variety of creative outputs. This newfound efficiency will expedite exploration, learning, and scaling cycles. Moreover, standardizing successful patterns across various media enhances the overall quality while maintaining compliance with legal frameworks.

Future Prospects

As the company strategizes its growth trajectory, Ureru plans to extend its capabilities from image and video production to automated editing and multimedia optimization. The focus will include diverse industries such as D2C cosmetics, personal care, and healthcare, aiming to balance revenue growth with profitability. They project a positive impact on consolidated financial results anticipated for the fiscal year ending in July 2026.

As the digital advertising realm continuously evolves, Ureru Net Advertising Group is poised to lead with innovative solutions that enhance creative processes and deliver compelling video content effectively.

For further information, you can contact:

- Ureru Net Advertising Group Co., Ltd.
- CEO: Koichi Reo Kato
- Official Website: Ureru