Candyspace Unveils First Optimizely SaaS Site in EMEA for CFM International
In a groundbreaking development, Candyspace, a renowned digital product agency and Optimizely Gold partner, has successfully launched the inaugural Optimizely SaaS site in the EMEA region tailored for CFM International. This launch marks a significant milestone in the digital landscape, as it transitions CFM’s online presence to a new era of digital transformation aimed at enhancing user experience and efficiency.
CFM International (CFM), a leading manufacturer in the aerospace industry, has partnered with Candyspace to completely overhaul its website, cfmaeroengines.com. Utilizing Optimizely's state-of-the-art Software as a Service (SaaS) platform, the new site integrates a headless Content Management System (CMS) that separates back-end content management from front-end user experience. This architecture not only facilitates faster web performance but also allows greater design flexibility for developers.
The collaboration with Optimizely also enhances CFM’s capacity to respond to market demands swiftly, as the platform is built for enterprise-level scalability. This transition was prompted by the need to upgrade legacy systems and provide a robust infrastructure that can support future advancements.
1. Lightning-Fast Performance: By leveraging a partnership with Vercel for premier front-end hosting, the newly launched site showcases remarkable speed, significantly improving the user experience. This ensures that visitors encounter a seamless and responsive interface regardless of the device they use.
2. Enhanced Content Management: Unlike typical headless CMS platforms, Optimizely’s SaaS version offers a superior content editing interface. CFM’s marketing team can now create engaging content without needing developer assistance, thus streamlining the content creation process and accelerating the time-to-market for new updates.
3. Real-Time Interactions: The website is designed to deliver rich, interactive user experiences with real-time content updates. This ensures that the site remains dynamic and engaging for the over 250,000 annual visitors, providing functionalities such as intuitive event booking and seamless news integration across various devices.
Candyspace has played a crucial role in this transformation, offering exceptional expertise in UX and technical craftsmanship. CEO Tom Thorne expressed pride in the successful launch, highlighting it as a major achievement as CFM International steps into the forefront of digital transformation in aerospace.
Optimizely’s prowess as a leader in the digital experience sector was instrumental in this project. With its tight integration of personalization and experimentation tools, the new site exemplifies what modern digital experiences should embody. VP of Product, CMS at Optimizely, Nazanin Ramezani, reiterated the platform's commitment to empowering marketing teams, enabling them to operate with agility while maintaining high quality in execution.
The collaboration doesn’t end here; Candyspace and Optimizely are committed to further innovation in SaaS and headless CMS technologies for global brands. Their ongoing efforts aim to optimize content management, foster experimentation, and deliver personalized digital experiences across varying sectors.
CFM International is a joint venture between GE Aerospace and Safran Aircraft Engines, recognized as one of the world's preeminent aerospace engine manufacturers, with more than 50,000 engines delivered globally.
Candyspace is a full-stack digital product agency and a Gold Optimizely Partner focused on developing, optimizing, and enhancing websites, mobile applications, and e-commerce platforms for organizations pursuing growth and digital evolution. Their expertise in modern digital solutions proves invaluable in an ever-evolving market.
Optimizely aims to enhance marketers' lives through its innovative products, combining solutions for content management, content marketing, experimentation, commerce, and personalization into one seamless workflow. This empowers global brands like Salesforce, Zoom, and Toyota to create high-quality content rapidly and efficiently.
The launch of the new CFM International site exemplifies a significant shift towards innovative digital solutions within the aerospace industry. By harnessing the power of Optimizely's SaaS CMS, CFM is poised for continued growth and adaptation in a fast-paced digital world.
A New Era for CFM International
CFM International (CFM), a leading manufacturer in the aerospace industry, has partnered with Candyspace to completely overhaul its website, cfmaeroengines.com. Utilizing Optimizely's state-of-the-art Software as a Service (SaaS) platform, the new site integrates a headless Content Management System (CMS) that separates back-end content management from front-end user experience. This architecture not only facilitates faster web performance but also allows greater design flexibility for developers.
The collaboration with Optimizely also enhances CFM’s capacity to respond to market demands swiftly, as the platform is built for enterprise-level scalability. This transition was prompted by the need to upgrade legacy systems and provide a robust infrastructure that can support future advancements.
Key Features of the New Site
1. Lightning-Fast Performance: By leveraging a partnership with Vercel for premier front-end hosting, the newly launched site showcases remarkable speed, significantly improving the user experience. This ensures that visitors encounter a seamless and responsive interface regardless of the device they use.
2. Enhanced Content Management: Unlike typical headless CMS platforms, Optimizely’s SaaS version offers a superior content editing interface. CFM’s marketing team can now create engaging content without needing developer assistance, thus streamlining the content creation process and accelerating the time-to-market for new updates.
3. Real-Time Interactions: The website is designed to deliver rich, interactive user experiences with real-time content updates. This ensures that the site remains dynamic and engaging for the over 250,000 annual visitors, providing functionalities such as intuitive event booking and seamless news integration across various devices.
A Model of Digital Transformation
Candyspace has played a crucial role in this transformation, offering exceptional expertise in UX and technical craftsmanship. CEO Tom Thorne expressed pride in the successful launch, highlighting it as a major achievement as CFM International steps into the forefront of digital transformation in aerospace.
Optimizely’s prowess as a leader in the digital experience sector was instrumental in this project. With its tight integration of personalization and experimentation tools, the new site exemplifies what modern digital experiences should embody. VP of Product, CMS at Optimizely, Nazanin Ramezani, reiterated the platform's commitment to empowering marketing teams, enabling them to operate with agility while maintaining high quality in execution.
Looking Forward
The collaboration doesn’t end here; Candyspace and Optimizely are committed to further innovation in SaaS and headless CMS technologies for global brands. Their ongoing efforts aim to optimize content management, foster experimentation, and deliver personalized digital experiences across varying sectors.
About CFM International
CFM International is a joint venture between GE Aerospace and Safran Aircraft Engines, recognized as one of the world's preeminent aerospace engine manufacturers, with more than 50,000 engines delivered globally.
About Candyspace
Candyspace is a full-stack digital product agency and a Gold Optimizely Partner focused on developing, optimizing, and enhancing websites, mobile applications, and e-commerce platforms for organizations pursuing growth and digital evolution. Their expertise in modern digital solutions proves invaluable in an ever-evolving market.
About Optimizely
Optimizely aims to enhance marketers' lives through its innovative products, combining solutions for content management, content marketing, experimentation, commerce, and personalization into one seamless workflow. This empowers global brands like Salesforce, Zoom, and Toyota to create high-quality content rapidly and efficiently.
Conclusion
The launch of the new CFM International site exemplifies a significant shift towards innovative digital solutions within the aerospace industry. By harnessing the power of Optimizely's SaaS CMS, CFM is poised for continued growth and adaptation in a fast-paced digital world.
Topics Business Technology）
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