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The Rise of AI in Workflows

In a landscape where technological advancement is more important than ever, a recent report from Perforce sheds light on the significant integration of artificial intelligence (AI) across various industries. The 2025 State of Game Technology Report, crafted in collaboration with JetBrains, shows that 70% of organizations have now implemented AI into their core workflows—a noticeable increase from 65% just a year prior. This surge in AI adoption is leading to profound transformations in sectors ranging from gaming and media to automotive and manufacturing.

Key Findings of the Report

The report, which surveyed 521 professionals across multiple sectors, highlighted some critical insights into how AI technologies are now regarded as indispensable tools rather than mere experimental technologies. In the media and entertainment sectors, for instance, 86% of professionals reported using generative AI for a variety of purposes, with content creation claiming 44%, imaging and prototyping 35%, and code generation and testing making up 33% of applications.

Moreover, another notable shift is the increased utilization of version control systems, which have seen integration rise to 86% across industries. This reflects the growing complexity of projects, where the need for version control has become mission-critical for organizations striving to maintain efficiency and effectiveness in their workflows. According to Brent Schiestl, Senior Director of Product Management at Perforce, "As game engines expand beyond entertainment into industries like automotive, medical, and manufacturing, version control has become the essential foundation for these complex workflows."

Understanding the Implications of AI

The convergence of game technology and AI is altering the fundamentals of how creative industries innovate. Anastasia Kazakova, Head of Marketing and BizDev at JetBrains, emphasized that in game development, AI is profoundly influencing diverse stages from asset creation and testing to facilitating faster iterations while upholding high quality. This means that companies are moving from a phase of trial and experimentation directly to widespread integration into their production workflows, which is also changing the overall player experience in games.

The drive towards integrating AI does not occur in isolation; it signifies a broader trend of adopting technological solutions that enhance productivity and facilitate rapid innovation. As stated in the report, organizations are leveraging these competencies to improve their delivery timelines and elevate quality standards within their creative and technical processes.

Future Outlook and Expert Discussion

The complete 2025 State of Game Technology Report is currently available for download, offering comprehensive insights into game technology and generative AI for both leaders and creators. In a bid to discuss the findings further, Perforce and JetBrains will host a live discussion focusing on the future trends and implications of these technologies on October 2nd, where expert opinions will not only enhance understanding but also provide a future roadmap for organizations looking to fully leverage AI.

Conclusion

The findings from this insightful report emphasize a clear shift towards artificial intelligence being a core component of modern organizational strategy and workflow. With the increasing complexity of projects in various sectors, investing in AI solutions and robust version control systems is becoming imperative. As such, companies are well-positioned to harness AI's potential, paving the way for enhanced creativity, efficiency, and ultimately, success in a technology-driven world. For more information on leveraging AI in workflows and to participate in discussions on technology trends, consider connecting with Perforce and JetBrains online or through their respective platforms.

About Perforce

Perforce Software, known for catering to the needs of DevOps teams, combines advanced software development tools with AI capabilities that yield tangible results. Serving over 75% of the Fortune 100 companies and spanning more than 80 countries, Perforce is the trusted partner for breakthroughs in technology delivery while maintaining integrity across DevOps tools.

About JetBrains

JetBrains is synonymous with intelligent software development tools, boasting a user base of over 15 million people—including 88 Fortune Global 100 companies. With a robust suite of software products, JetBrains empowers developers to produce high-quality code efficiently, ensuring rapid delivery in the gaming sector and beyond.