#USA #St. Louis #Golden Gavel #LawStars #Screenburn.AI

Breaking New Ground in Legal Marketing

In the ever-evolving landscape of legal advertising, Coolfire LawStars and Screenburn.AI have emerged as significant innovators, earning four prestigious nominations at the 2026 Golden Gavel Awards. These nominations highlight the pivotal role of creativity, technology, and collaboration in transforming how law firms communicate with potential clients.

A New Era of Legal Advertising

The award nominations span categories that include broadcast commercials, internet advertising, and cutting-edge AI-driven campaigns. This recognition comes at a time when legal advertising is becoming increasingly competitive. James G. Onder, founder of Onder Law, emphasizes the need for law firms to distinguish themselves in this arena, stating, "AI-powered advertising allows law firms to stand out, breaking through creative fatigue and maximizing the effectiveness of the media spend."

Celebrating Creativity

Jeremy Corray, co-founder of both Coolfire LawStars and Screenburn, believes that the nominations affirm their commitment to pushing boundaries. “We’ve been attending the Golden Gavels since its inception, so we’re thrilled to be nominated in four categories,” he said. The nominated campaigns reflect a trend toward boldness in legal advertising, focusing on authenticity and relatability to resonate with audiences.

Nominated Campaigns

The nominees for the 2026 Golden Gavel Awards include:
1. Best TV Broadcast and Streaming Commercial: The campaign by The Morgan Law Group titled “When It's OMG – Call MLG!” stands out for breaking the mold of traditional legal advertising. Thomas Morgan Jr. remarked, “Our campaign reflects the bold, modern way we advocate for our clients.”
2. Best Internet Commercial: Therman Law Office’s “Charlie Cooks” is praised for its authenticity. Therman described the campaign as inviting viewers into his world, emphasizing the human side of the legal profession.
3. Best AI-Powered Ad (Nomination 1): Cellino Law’s “8 Is Everywhere” showcases the effectiveness of AI integration in marketing. Ross Cellino highlighted how Screenburn's creative approach allowed for bold visual storytelling that traditionally would not have been feasible.
4. Best AI-Powered Ad (Nomination 2): Miley Legal Group’s “AI of the Tiger” cleverly addresses the societal conversation around AI, using humor to create an engaging narrative while maintaining authenticity.

The Power of AI in Advertising

According to Jeff Keane, co-founder of both firms, the success of these campaigns is rooted in authentic collaboration with attorneys willing to take creative risks. “All of these campaigns represent close partnership with attorney clients brave enough to break out of the conventional lawyer commercial,” he stated.

Screenburn.AI has been pivotal in integrating artificial intelligence into their creative processes, enhancing everything from brainstorming to production. Jeremy Corray noted, “AI has enhanced our workflow from ideation to pre-production visualizations and lightning-fast animation.” This advancement enables cost-effective productions while yielding high-quality results, a feat often unreachable by traditional methods.

Results and Forward Thinking

The results speak volumes; there has been an immediate sales lift of 19% since launching the campaigns. Tim Miley encourages other firms to embrace AI ethically and transparently, noting, “When coupled with funny, self-deprecating scripts, it can be a game changer.”

Conclusion

With over 20 years of experience and multiple accolades, including Emmys and Addy Awards, Coolfire LawStars continues to set a benchmark in legal advertising. Screenburn.AI, as an extension of their commitment to quality, evokes innovative approaches for law firms striving to differentiate themselves in the marketplace. As the legal landscape continues to evolve, the fusion of creativity and technology will undoubtedly play a crucial role in driving future successes.