Duas Rodas Celebrates a Century with a New Brand Identity: DR Flavors & Ingredients

A New Chapter for Duas Rodas

As Duas Rodas reaches its centennial milestone, it proudly announces a remarkable transformation, emerging as DR Flavors & Ingredients. This change reflects a significant evolution of a company that has established itself as a cornerstone in the food and beverage industry, particularly within Latin America.

Founded in Jaraguá do Sul, Brazil, the company has spent 100 years navigating the complexities of the food sector while continuously fostering innovation and growth. The transition to DR Flavors & Ingredients is not merely a rebranding effort; it symbolizes a deeper commitment to enhancing connections between people and brands through sensory experiences.

Throughout its rich history, Duas Rodas has expanded across borders, operating in eight different countries with manufacturing facilities located in Brazil's Santa Catarina, São Paulo, and Sergipe, as well as in Mexico, Chile, and Colombia. The company also maintains a presence in key global markets through technology and logistics centers in countries such as Germany, Poland, China, and the USA. With operations in over 70 countries, DR Flavors embodies a mission to "connect people and brands through solutions that awaken the senses, generate value, and inspire the future of food, responsibly."

The brand's new name, DR Flavors & Ingredients, was chosen to reflect a more personal approach to their communications strategy. The emphasis on sensory and emotional connections with the food serves to resonate deeply with consumers, which is increasingly important in today's global market. The rebranding responds to the evolving dynamics of the food and beverage industry, aligning with shifts towards more engaging and sustainable communication.

Leading this brand evolution are Chairman of the Board, Leonardo Fausto Zipf, and CEO Rosemeri Francener. Zipf expresses his pride in the company’s heritage, stating, "We are the result of the work of committed, visionary, and determined people. This company has always known how to reinvent itself while remaining true to its essence. Our focus is on the future, but the values that brought us here remain unwavering."

Echoing Zipf's sentiments, Francener highlights the responsibilities accompanying such a significant milestone: "Reaching 100 years is a rare achievement. But more than that, it's a responsibility. We honor our history by continuing to grow with focus, purpose, and passion for what we do. We are only at the beginning of a new cycle of achievements."

With this rebranding, DR Flavors & Ingredients sets a path for the future, ensuring that it remains a frontrunner in the industry. The company's drive for innovation, sustainability, and connection will be key to its ongoing success as it ventures into this exciting new chapter. In a world where culinary experiences are paramount, DR Flavors aims to not only meet but exceed the expectations of consumers seeking quality and interaction in their food choices.

As Duas Rodas begins this exciting journey as DR Flavors & Ingredients, both employees and consumers can anticipate a future rich with potential and promise, reinforcing the brand’s legacy while paving the way for tomorrow's innovations.