#China #Nantong #RAINBOWCO #GENMA #GENSMART

The Remarkable Success of GENMA's Brand Transformation

In July 2026, RAINBOWCO, a global leader in high-tech equipment manufacturing, announced exciting developments regarding its brand GENMA. Following the initiation of its brand upgrade program in September 2025, the terminal container handling equipment line demonstrated outstanding growth in less than a year, garnering numerous large orders and gaining widespread international acclaim for the GENSMART automation technology.

Major Contracts Across Diverse Markets

GENMA's competitive edge has enabled it to win several landmark contracts, highlighting the brand's growing presence in international markets. Among these victories was a historic order for 50 rubber-tyred gantry cranes (RTGs) destined for a port in Morocco, marking GENMA's largest contract on the African continent. Meanwhile, comprehensive orders from the Netherlands for ship-to-shore (STS) container cranes and rail-mounted gantry cranes (RMG), as well as packages from India for STS and RTG units, signal a major breakthrough for the company in both the highly competitive European market and the burgeoning South Asian region.

Notably, GENMA secured an order for the largest RTG in the world—a fully automated container crane configured 1-over-7, 10+1. This achievement underscores the high level of trust that leading container terminal operators have in GENMA's handling equipment and automation technologies, further solidifying the brand's standing in the global market.

The Impact of GENSMART Automation Technology

The GENSMART automation platform integrates key solutions such as AutoRTG, AutoRMG, and AutoSTS alongside advanced equipment management systems. This platform is underpinned by a blend of cutting-edge technologies, including multimodal sensor data fusion, inter-system data interoperability, AI-based intelligent dispatch management, and management through digital twins. This comprehensive automation service for external transportation is considered an industry leader.

As of today, the total volume of supplied and ordered automated cranes from GENMA, including projects to upgrade existing equipment, exceeds 100 units. This achievement echoes the high efficiency of the company’s solutions at world-class container terminals.

Statement from RAINBOWCO's Leadership

Martin Wu, CEO of RAINBOWCO, expressed, "GENMA's successes across multiple global markets serve as the most compelling proof of our technological competence and brand value. We will continue to expand our global manufacturing and service network, offering clients even more efficient and intelligent solutions."

About RAINBOWCO

RAINBOWCO is recognized globally for manufacturing high-tech equipment, boasting five critical manufacturing bases and a workforce of over 3,900 employees. The company operates through 29 service divisions across 24 countries. GENMA stands as a leading name in lifting equipment and cargo handling solutions. Besides terminal container handling equipment and automation solutions, the brand also provides equipment and solutions for shipbuilding yards, storage sites, industrial enterprises, marine engineering infrastructure, bulk substances handling, and highly efficient multifunctional material transloading.

For more details, visit GENMA Solutions.