#Japan #Tokyo #TOP COSME #Hair Oil #emu encantar

Over 60% of Women Report Dry Hair in Autumn

As the brisk autumn air sets in, many women aged from their 20s to 50s experience a common challenge: dry and frizzy hair. According to a survey conducted by TOP COSME, Inc., over 60% of women in this age bracket acknowledge that they struggle with hair dryness during the fall months. The study explored various aspects of hair care in relation to this seasonal issue.

Background of the Study

Autumn not only brings lower temperatures and changing leaves but also a drop in humidity, leading to drier air. The remnants of summer's UV damage linger, and combined with seasonal changes, this exacerbates issues such as hair frizz, static, and overall dryness. Interestingly, despite the widespread acknowledgment of these problems, many women do not engage in proactive hair care leading into the dry season. TOP COSME sought to explore these concerns through detailed survey research.

Key Findings of the Survey

The survey was conducted from August 27 to August 29, 2025, targeting women aged 20 to 50. Here are some of the noteworthy findings:

• - 63.3% of respondents reported feeling dry or frizzy hair in autumn. Only 36.7% indicated that they do not experience these issues.
• - When asked about when they feel the dryness the most, the majority (43.9%) noted it occurs while going out, followed by morning (25.8%) and post-bathing (16.4%).
• - More than 65% of those experiencing hair dryness engage in some form of hair care strategies.
• - Approximately 60% of women using hair oil during autumn feel that these products help combat dryness.
• - An impressive 80% of hair oil users believe that these products are somewhat effective in managing their dry and frizzy hair.
• - The most sought-after effect of hair oils among these users is moisturization, with 44.2% highlighting it as the most critical attribute.

Detailed Survey Insights

The survey initiated with asking women if they felt their hair became dry or frizzy in autumn. The overwhelming response of 63.3% affirmed the struggle against seasonal hair issues. Diving deeper, those who perceived dryness indicated that the times they notice it most prominently occur during outings. This highlights the impact of environmental factors when women are exposed to the elements outside.

Upon probing further about hair care measures, it was revealed that 65.2% are actively taking steps to address their dryness, showcasing a significant awareness of the need for intervention. Notably, hair oils have become a popular solution, with nearly 60% of the respondents utilizing such products as part of their fall hair care regimen.

Among those who use hair oils, it’s clear that they believe in their effectiveness, with over 80% rating them as beneficial in combating dryness. Furthermore, 44.2% list moisturization as the primary benefit they seek from these products, indicating a clear priority among consumers for hydration in their hair care products.

Conclusion: The Way Forward

The insights from this survey illustrate a pressing need among women for effective hair care solutions as they navigate the autumn months. With over half of respondents expressing concerns about dry hair, and the majority believing in the efficacy of hair oils, companies like TOP COSME are positioning themselves to meet consumer needs. Their product, emma emu encantar hair oil, made from 99% natural ingredients, promises to provide not only moisture but also shine and softness to help combat the harsh elements of fall. This versatile product can be utilized not only for hair but also for facial, body, and nail care, catering to a diverse range of beauty needs. For more information, consumers can visit the product page.

About the Company

TOP COSME, Inc.
Headquartered in Chuo-ku, Tokyo, Japan, TOP COSME focuses on developing and selling beauty products. For inquiries or more details, they can be contacted through their website at TOP COSME.