#Japan #Tokyo #Okuizumo NAORAI #Japanese Wagyu #Gift Culture

A Unique Gift Brand from the Sacred Land of Izumo

In a beautiful blend of nature's bounty and rich cultural heritage, the Tokyo-based company Tanabe no Takumi has launched a new premium gift brand, "Okuizumo NAORAI." Set to debut its online store on April 28, 2025, this brand aims to celebrate the exquisite flavors and traditions of the Okuizumo region, known for its connection to ancient Japanese myths and vibrant local culture.

What is 'NAORAI'?

The term "NAORAI" refers to a traditional gathering during the last night of the month when gods are believed to visit, during which offerings are shared among participants. Inspired by this harmonious practice that connects people through shared experiences, Okuizumo NAORAI has curated a collection of gifts that transcend the notion of simple products and represent a profound cultural experience.

Launch of the Online Store

On April 28, 2025, the official online shop okuizumo-naorai.jp will open, providing access to a carefully selected range of exquisite items that reflect the beauty and sophistication of Okuizumo’s natural wealth. The store features products perfect for special occasions or gifts for loved ones. To celebrate the launch, new customers who register will receive a gift of 1,000 yen in shopping points, allowing them to experience these unique offerings.

Pop-Up Store at GINZA SIX

From May 3 to July 28, a pop-up store will be featured at GINZA SIX, where visitors can immerse themselves in the captivating world of Okuizumo NAORAI. The pop-up will showcase beautifully designed spaces inspired by traditional Japanese motifs, such as shimenawa and noren, providing an atmosphere where one can fully appreciate these unique gifts.

Featured Products

1. [Shirayuki] Okuizumo Wagyu Roast Beef (250g)
Priced at 15,000 yen (tax included), this luxurious roast beef is sourced from A4 to A5 grade Okuizumo Wagyu, known for its finely marbled texture and rich flavor. It has won numerous accolades and is celebrated across various media outlets, making it a standout item in the collection.

2. Kokorogasane [En]: Premium Rice Cube Gift Set
This exquisite set, which comprises three types of high-quality rice from Shimane Prefecture at a price of 6,000 yen (tax included), is packaged beautifully in premium furoshiki. The selection includes the prized "Nita Rice" known for its exceptional quality, paying homage to the region’s agricultural excellence.

Additionally, specialty products featuring decorative shimenawa crafted by local artisans are offered, symbolizing a heartfelt connection and embracing the recipient with a sense of divine protection.

The Mission and Future of Okuizumo NAORAI

Rooted in the sacred land of Okuizumo, this brand endeavors to connect people through the artistry of cuisine. By offering memorable experiences that showcase both the aesthetics of the giver and the emotional connection of the recipient, Okuizumo NAORAI aims to elevate the art of gifting. Future plans include seasonal limited editions and collaborations, such as the introduction of sake called "Amashizuku".

Invitation for Media

On May 1 and 2 (from 11:00 to 20:00), media representatives are invited to experience the brand firsthand. Interested parties are encouraged to contact via email ([email protected]) with their organization, name, desired visit time, and contact information.

About Tanabe no Takumi

Founded in April 2025, Tanabe no Takumi, the operating company of Okuizumo NAORAI, stems from a rich heritage spanning over 560 years, with origins linked to Japan’s iron production. As it embraces traditional values, the company is committed to weaving the food culture and spirit of connection from Okuizumo into contemporary experiences. To explore more about Tanabe Group, visit tanabeco.com.