American Bourbon Legend Wild Turkey 101 Hits Japan with a Boom!

Wild Turkey Bourbon 101: A Legacy of Excellence

The beloved American bourbon, Wild Turkey Bourbon 101, has been enjoyed for decades in the USA and is finally making its way to Japan with a grand nationwide launch on March 31, 2026, by CAMAPRI JAPAN, Inc. This premium bourbon embodies over 60 years of tradition and craftsmanship, maintaining a steadfast commitment to quality that has transcended trends.

Unveiling of Wild Turkey Bourbon 101 in Japan

As part of its global strategy, the flagship product, Wild Turkey Bourbon 101, exemplifies the brand's philosophy by adhering to its original production methods. Celebrated for its robust flavor profile and iconic status, the bourbon will be showcased through special collaborations with notable venues such as THE MUSIC BAR -CAVE SHIBUYA- and Abbot’s Choice in Shibuya. Shibuya's outdoor and transport advertising will also prominently feature Wild Turkey Bourbon 101, ensuring that bourbon aficionados are aware of its arrival.

Distinct Elements of Wild Turkey 101

1. 101 Proof Strength: With an alcohol content of 50.5% (101 proof), this bourbon strikes a perfect balance between power and taste. Its higher alcohol volume ensures that whether enjoyed neat, on the rocks, or in cocktails, the rich flavors remain intact, offering a delightful tasting experience.

2. Aged to Perfection: Wild Turkey bourbon is matured in barrels that have undergone a level 4 “Alligator Char,” allowing for an exquisite infusion of caramel, vanilla, and oak notes. The bourbon is aged for a minimum of 6 to 8 years, surpassing the 4-year requirement necessary for a straight bourbon designation.

3. Spicy Mash Bill: Comprised primarily of corn, rye, and barley malt, the mash bill has a high rye percentage, which contributes to a distinct spiciness reflective of Wild Turkey's character.

Tasting Notes

- Nose: A warm and inviting aroma featuring a harmonious blend of vanilla, cinnamon, and oak.
- Palate: The initial palate reveals sweet notes of vanilla and caramel, giving way to bold oak and baking spices that create a rich flavor experience.
- Finish: The finish is long and satisfying, characterized by Wild Turkey's strong spiciness complemented by subtle hints of orange peel.