#Japan #Asahikawa #Souke Kichijoan #Hanabireichou #Confectionery Expo

'Hanabireichou' Triumphs at the 28th National Confectionery Expo

At the recent 28th National Confectionery Expo, held from May 30 to June 15, 2025, Souke Kichijoan's stunning confectionery piece 'Hanabireichou' received the esteemed Honorary Grand Prize. This award is reserved for only ten out of approximately ninety displayed works, marking a significant achievement. This victory continues a remarkable streak, as it is the fourth consecutive win for the company since 2008, following their previous award-winning pieces.

Artistic Inspiration

The theme of 'Hanabireichou' features a pair of elegant peacocks amidst the blooming peonies. While peacocks are renowned for their striking spread of feathers, the artwork emphasizes their allure even when their feathers are closed. The piece captures a breathtaking scene enriched by the beauty of both peacocks and peonies, meticulously crafted to convey a vivid representation of nature’s splendor.

Craftsmanship Involved

The creation of 'Hanabireichou' demanded nearly a year of dedication and artistry. This intricate piece consists of about 7,300 separate parts, including the decorative feathers of the peacocks and approximately 2,600 peony leaves, all of which were lovingly handmade by a team of four skilled artisans from the company's product development department. Their craftsmanship highlights the extensive effort and talent involved in producing such delicate and beautiful works of art.

A Legacy of Excellence

Souke Kichijoan has a rich history of successes in confectionery exhibitions:

• - 2008: Honorary Grand Prize for 'Koukasansai' at the Himeji Confectionery Expo.
• - 2013: Minister of Agriculture, Forestry and Fisheries Award for 'Yuki ni Saku Hana' at the Hiroshima Confectionery Expo.
• - 2017: Honorary Grand Prize and Emotional Award for 'Saikazuitou' at the Ise Confectionery Expo.

Understanding Confectionery Art

Confectionery art (kogeika) refers to pieces created from edible ingredients like white bean paste, sugar, and rice flour, depicting natural scenes filled with flowers, birds, mountains, and water. Originating from the Edo period, these artistic confections served as 'presentation sweets' enjoyed in the royal court. The crafting process mirrors traditional Japanese confectionery techniques, necessitating meticulous attention to detail and expert skill that comes with years of practice.

The Event Overview

The 28th National Confectionery Expo, themed 'Smile Sweets Hokkaido', offers a unique opportunity to witness the extraordinary skills of artisans every four years. The event is set to take place at the Dōhoku Arcs Taisetsu Arena in Asahikawa, Hokkaido, from May 30 to June 15, 2025. Operating hours for the event are from 10:00 AM to 6:00 PM, with the final day concluding at 5:00 PM.

This prestigious event showcases not only the artisans' craftsmanship but also the rich culture surrounding Japanese traditional sweets, offering visitors a delightful experience filled with beauty and artistry.

Conclusion

The recognition of 'Hanabireichou' at the National Confectionery Expo reflects the dedication and artistry of Souke Kichijoan, affirming its place as a leader in the world of confectionery craftsmanship. This win not only celebrates the past but also inspires future generations of artisans to continue the tradition of excellence in kogeika.