The Coffee Bean & Tea Leaf Celebrates 63 Years of Innovation with New Campaign

The Coffee Bean & Tea Leaf Celebrates Decades of Craftsmanship

As the blooms of spring unfold, The Coffee Bean & Tea Leaf® has launched a spectacular campaign entitled "Tastemakers Since 1963," marking over sixty years of exceptional quality and innovation in the realm of coffee and tea. This celebratory endeavor brings attention to the brand's rich heritage and its integral role in the coffee culture of Los Angeles, where the company first took root.

Embracing the Journey

The campaign eloquently reflects on the brand's evolution since it pioneered European-style coffee in California back in the early '60s. With a focus on quality, creativity, and diversity, The Coffee Bean & Tea Leaf has consistently set industry standards while remaining a beloved staple among coffee aficionados. The brand acknowledges the support of its community, as it continues to adapt and innovate to meet the evolving tastes of its customers. Dee Hadley, Head of Marketing, encapsulates this sentiment well: "Our new brand campaign is a tribute to our rich heritage and deep roots in Los Angeles. Since opening our doors in 1963, we've been dedicated to serving and uplifting this vibrant community of tastemakers."

To kick off the festivities, participating cafes will offer a small brewed coffee for just 63 cents on March 26, making it a perfect opportunity for both loyal patrons and new customers to experience the legacy of The Coffee Bean & Tea Leaf.

New Flavor Innovations

In conjunction with the campaign, the brand is thrilled to introduce a new lineup of exciting beverages. One of the key attractions this season is the Dry Iced Americano, which has already garnered significant attention online. This drink features a unique blend of the brand's iconic espresso mixed with proprietary flavors over ice, then topped with half and half and garnished with a drizzle of caramel syrup. Three delightful flavors will be available: Vanilla, Brown Sugar, and the seasonal Horchata.

1. Vanilla Dry Iced Americano: A refreshing twist on the original, combining silky vanilla flavor with a beautiful caramel waterfall.
2. Brown Sugar Dry Iced Americano: A sweet offering that balances robust espresso with brown sugar indulgence, beautifully finished with half and half.
3. Horchata Dry Iced Americano: A creative blend celebrating the rich flavors of horchata, bringing a beloved taste to the iced coffee favorites.

Additionally, The Coffee Bean & Tea Leaf is delighted to reintroduce its Horchata beverage line, blending rice, cinnamon, and vanilla for a deliciously rich flavor. These drinks will be offered in various formats, including Ice Blended® drinks, Iced Lattes with Boba, Cream Cold Brews, and the new Dry Iced Americano.

Honoring the Community

The introduction of a new LA Line of blends, featuring the 5 Bean, 6 Roast blend that has fueled guests for decades, underscores the brand's commitment to quality. The L.A. Espresso is crafted from five different bean origins and roasted through six unique profiles, while the L.A. Brew presents the same blend in a medium roast, ensuring a delightful cup of coffee every time.

Tara Hinkle, President and Head of Americas, reflects on the campaign's significance: "As we celebrate 63 great years of brewing specialty coffee and tea, this campaign is an opportunity to honor the tastemakers and valued guests we have served along the way."

As the Coffee Bean & Tea Leaf marks this impressive milestone, the company continues to blend tradition with innovation, ensuring each guest enjoys a cup of bold and flavorful experiences—truly embodying the fearless spirit of Los Angeles. Whether you're an established fan or discovering the brand for the first time, now is the perfect moment to indulge in their offerings. For more details on the new beverages and the "Tastemakers Since 1963" campaign, you can visit their official website at www.coffeebean.com.

Conclusion

With such an innovative campaign that honors its past while looking towards the future, The Coffee Bean & Tea Leaf has firmly positioned itself as not just a coffee shop, but a genuine part of the fabric of Los Angeles' cultural landscape. Whether you're there for the vibrant community atmosphere or to savor the exquisite beverages, the legacy of The Coffee Bean & Tea Leaf promises to continue inspiring flavor enthusiasts for many more decades to come.