Hisense Achieves Global Recognition as Second in High-End TV Market in Q3 2024
In a remarkable achievement, Hisense has secured its spot as the second leading brand globally in the high-end television market during the third quarter of 2024. This impressive accolade comes from recently released data by renowned market research institute Counterpoint Research, highlighting that Hisense holds a substantial 24% market share in high-end TVs worldwide, alongside ranking first in China.
The global high-end television market witnessed an unprecedented year-over-year growth of 51% in Q3 2024, driven by surging consumer demand for premium viewing experiences. Notably, mini LED TVs have dominated this surge, experiencing a staggering 102% increase compared to the previous year, while OD-LCD TV shipments also soared, crossing the four million unit mark for the first time.
Hisense's strategic push into the premium market, particularly with its high-value laser televisions priced between $3,000 and $5,000, has been pivotal to its success. The brand's commitment to technological excellence was further emphasized by its recent Xbox certification, affirming the competitive edge of its premium product lineup.
The company stands out as the global leader in 100-inch television shipments, setting industry standards for large screen experiences. Collaborations with major gaming endeavors, such as the partnership with the innovative game ‘Black Myth: Wukong,’ have fostered immersive gaming experiences, enhancing Hisense's appeal among consumers worldwide. Between January and September 2024, Hisense achieved record sales in the 100-inch and larger TV segment across multiple countries including Japan, Germany, Italy, the UK, France, and Spain.
Hisense has also taken significant steps to enhance brand visibility and product recognition by sponsoring prestigious global sporting events, including a partnership with the FIFA Club World Cup 2025™. This sponsorship not only boosted brand awareness but also showcased the capabilities of Hisense's AI TV technology, elevating the viewing experience for sports fans with unprecedented HD visuals and detailed content delivery related to live events.
Continuing to innovate, Hisense remains committed to the development of AI television technologies that facilitate personalized content and intelligent interactions, aiming to shape the future of smart home entertainment.
About Hisense: A globally recognized leader in home appliances and consumer electronics, Hisense has consistently performed well, ranking as the second largest TV manufacturer and the top seller of 100-inch TVs according to Omdia for 2023 and the first half of 2024. The company has rapidly expanded its presence in over 160 countries, specializing in multimedia products, home appliances, and smart information technologies.
The global high-end television market witnessed an unprecedented year-over-year growth of 51% in Q3 2024, driven by surging consumer demand for premium viewing experiences. Notably, mini LED TVs have dominated this surge, experiencing a staggering 102% increase compared to the previous year, while OD-LCD TV shipments also soared, crossing the four million unit mark for the first time.
Hisense's strategic push into the premium market, particularly with its high-value laser televisions priced between $3,000 and $5,000, has been pivotal to its success. The brand's commitment to technological excellence was further emphasized by its recent Xbox certification, affirming the competitive edge of its premium product lineup.
The company stands out as the global leader in 100-inch television shipments, setting industry standards for large screen experiences. Collaborations with major gaming endeavors, such as the partnership with the innovative game ‘Black Myth: Wukong,’ have fostered immersive gaming experiences, enhancing Hisense's appeal among consumers worldwide. Between January and September 2024, Hisense achieved record sales in the 100-inch and larger TV segment across multiple countries including Japan, Germany, Italy, the UK, France, and Spain.
Hisense has also taken significant steps to enhance brand visibility and product recognition by sponsoring prestigious global sporting events, including a partnership with the FIFA Club World Cup 2025™. This sponsorship not only boosted brand awareness but also showcased the capabilities of Hisense's AI TV technology, elevating the viewing experience for sports fans with unprecedented HD visuals and detailed content delivery related to live events.
Continuing to innovate, Hisense remains committed to the development of AI television technologies that facilitate personalized content and intelligent interactions, aiming to shape the future of smart home entertainment.
About Hisense: A globally recognized leader in home appliances and consumer electronics, Hisense has consistently performed well, ranking as the second largest TV manufacturer and the top seller of 100-inch TVs according to Omdia for 2023 and the first half of 2024. The company has rapidly expanded its presence in over 160 countries, specializing in multimedia products, home appliances, and smart information technologies.
Topics Consumer Products & Retail）
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